TopRank Marketing B2B

@toprank · Minneapolis, Minnesota · joined 30 Apr 2008

B2B Marketing Agency on a mission to help B2B brands become the best answer for their customers with integrated content, influence, search & social.

36 729Followers

1 307Following

31 012Posts total

925Views on collected posts

Latest posts

TopRank Marketing B2B@toprank8 Sep

Today we welcome a guest post from @DakotaShane_Nun from ProductAI about the importance of digital PR for AI search visibility. Plus top B2B digital PR myths that need to be busted. Check it out: https://t.co/eFRG72O4pu https://t.co/HXD0I1jtrc

176 views · 2 likes · 0 reposts · 2 replies Open on X →

TopRank Marketing B2B@toprank24 Aug

At what buyer stage do the highest performing B2B marketers invest in influence? New research shows: ✅ Evaluation: 62% ✅Decision: 63% ✅Post-sale: 46% Learn about full funnel B2B influencer content planning from @NickNelsonMN https://t.co/fMDZYsg26n https://t.co/0wlYJQF2st

173 views · 2 likes · 0 reposts · 0 replies Open on X →

TopRank Marketing B2B@toprank17 Aug

B2B analyst recognition brings prestige with buyers who know you, but can AI see it? Are influencers talking about it? Learn how to use Best Answer Marketing for influence to turn Analyst recognition into full funnel AI visibility : https://t.co/tRKKvjiCfM https://t.co/RShUkiMv

158 views · 2 likes · 1 reposts · 0 replies Open on X →

TopRank Marketing B2B@toprank10 Aug

B2B content now has two audiences: buyers and AI. Learn how research, influence and thought leadership can help your brand become the best answer for B2B buyers and AI answer engines alike: https://t.co/46Mk3Kqg46 https://t.co/OS5nPKu1tN

226 views · 3 likes · 1 reposts · 0 replies Open on X →

TopRank Marketing B2B@toprank29 Jul

Being the Best Answer in AI Search Requires Unique Content – Here’s How https://t.co/NxyfJ808id https://t.co/fovMghUHWg

192 views · 3 likes · 1 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views176this account924median for 10K–100K

Reach, %0.48%this account3.62%median for 10K–100K

Engagement, %1.90%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	176	924	0.19×
Reach (views ÷ followers)	0.48%	3.62%	0.13×
Engagement rate	1.90%	1.52%	1.25×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

19229 Jul

22610 Aug

15817 Aug

17324 Aug

1768 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.08%29 Jul

1.77%10 Aug

1.90%17 Aug

1.16%24 Aug

2.27%8 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes70.6%12 in total

Reposts17.6%3 in total

Replies11.8%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.