Avery Trufelman

@trufelman · joined 18 Jun 2013

Articles of Interest is a show about what we wear

371 814Followers

4 302Following

3 078Posts total

111KViews on collected posts

Latest posts

Avery Trufelman@trufelman14 Aug

What happens when a machine is poised to take your job? Fear of automation, trad wives, and America First movements. None of this is new, and its all in the history of knitwear https://t.co/2rKRbcSxqd https://t.co/4YVeqdi0zc

9.7K views · 39 likes · 2 reposts · 2 replies Open on X →

Avery Trufelman@trufelman22 Jul

@trufelman @dieworkwear I highly recommend John Callanan's book Man-Devil on this, if you didn't already read it for your episode! We did a pod episode with him on BM (as one of our Guys Who Didn't Suck) and it was good fun. 533 views · 3 likes · 0 reposts · 1 replies Open on X →

Avery Trufelman@trufelman22 Jul

If you'd like to hear it on apple podcasts or your podcatcher of choice, use this link https://t.co/DEBaYUA8W3 3.5K views · 8 likes · 0 reposts · 0 replies Open on X →

Avery Trufelman@trufelman22 Jul

The rumors are true! @dieworkwear and I have started a monthly podcast together. We read works of fashion philosophy and talk about what they mean today. We start with a book from 1705 called Fable of the Bees https://t.co/Ppaik857MN 58.1K views · 379 likes · 26 reposts · 11 replies Open on X →

Avery Trufelman@trufelman10 Jul

I was shocked by the fashion trends I saw in China. Especially because I love them and I think we will all be wearing them. But people are dressing in style that is hundreds of years old. new episode: https://t.co/i5b3psplzG https://t.co/xjMakdm1Lx

10.3K views · 45 likes · 3 reposts · 0 replies Open on X →

Avery Trufelman@trufelman25 Jun

Do you like to sew and mend? Do you want to get into sewing and mending? Want to do it on a BOAT? Join me for MENDATHON NYC! They have CHARTERED A BOAT! https://t.co/VYhLndk5uy 10.2K views · 38 likes · 2 reposts · 3 replies Open on X →

Avery Trufelman@trufelman11 Jun

@trufelman i'll forever be grateful for the miniature fashion dolls 99 views · 2 likes · 0 reposts · 0 replies Open on X →

Avery Trufelman@trufelman11 Jun

https://t.co/XCYpJqfJUH

18.5K views · 93 likes · 5 reposts · 1 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views9 981this account5 886median for 100K–1M

Reach, %2.68%this account1.87%median for 100K–1M

Engagement, %0.45%this account1.16%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	9 981	5 886	1.70×
Reach (views ÷ followers)	2.68%	1.87%	1.44×
Engagement rate	0.45%	1.16%	0.39×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

18.5K11 Jun

10.2K25 Jun

10.3K10 Jul

58.1K22 Jul

3.5K

533

9.7K14 Aug

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.54%11 Jun

2.02%

0.42%25 Jun

0.47%10 Jul

0.72%22 Jul

0.23%

0.75%

0.44%14 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.16%.

What the audience does

Likes78.7%607 in total

Reposts4.9%38 in total

Replies2.3%18 in total

Bookmarks14.0%108 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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