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Home Office

@ukhomeoffice · United Kingdom · joined 28 Apr 2010

We are the lead UK government department for immigration & passports, crime & policing, homeland security and protecting vulnerable people.

1 056 363Followers
504Following
17 438Posts total
1.2MViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 1M–10M follower range. shown to more people than peers of the same size.

Median views207 174this account66 615median for 1M–10M
Reach, %19.61%this account2.69%median for 1M–10M
Engagement, %1.35%this account1.41%median for 1M–10M
MetricThis accountMedian for 1M–10MRatio
Median views per post207 17466 6153.11×
Reach (views ÷ followers)19.61%2.69%7.29×
Engagement rate1.35%1.41%0.96×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

32.4K28 Aug
666.4K
36.6K29 Aug
284.9K1 Sep
207.2K2 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.75%28 Aug
0.68%
2.36%29 Aug
1.35%1 Sep
1.46%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.41%.

What the audience does

Likes31.2%4 015 in total
Reposts5.9%761 in total
Replies55.6%7 169 in total
Quotes4.6%599 in total
Bookmarks2.6%339 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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