Catherine Russell
@unicefchief · New York, NY · joined 09 Jan 2018
The official account of @UNICEF Executive Director Catherine Russell — a champion #ForEveryChild, everywhere.
2 199 078Followers
540Following
9 232Posts total
1.5MViews on collected posts
Latest posts
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A pleasure to meet Estonia’s Foreign Minister Margus @Tsahkna during the #UNGA.
From support for children in Ukraine to education, innovation and digital transformation, Estonia is a valued partner for children. Grateful for its leadership of UNICEF’s Executive Board in 2026. h
812 views · 6 likes
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Deepest thanks to EU Commissioner @dubravkasuica for championing children, and the EU for its €37M investment in water & sanitation recovery in Gaza.
This critical support will help over half a million children. UNICEF is on the ground and ready to deliver. https://t.co/WyfIbJPh
4.3K views · 20 likes
· 10 reposts · 2 replies
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Important discussions with Government, @UNDP and other key development partners.
In crisis, children suffer first. We must not let health, education & protection services break down. The damage can last a lifetime.
Development must be part of our crisis response from day one.
5.4K views · 16 likes
· 5 reposts · 1 replies
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Honored to meet President Tô Lâm of Viet Nam and congratulate him on the country’s impressive gains for children.
UNICEF is committed to supporting Viet Nam’s development priorities alongside partners, bringing our unique global experience in furthering the lives of children.
13K views · 48 likes
· 11 reposts · 6 replies
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A pleasure to meet His Majesty King Letsie III of Lesotho.
I thanked HM for his leadership in advancing child rights, including child nutrition as AU Nutrition Champion, and the Government of Lesotho for its strong commitment to children and investment in social protection. ht
11.8K views · 65 likes
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Thank you @BBCNews and @SumiSomaskanda for putting a focus on children at #UNGA.
With growing conflicts and crises, the needs are enormous. But the ask is simple: health, vaccines, education, and protection for every child, everywhere.
The world must put children first. https:/
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3:01
Non-communicable diseases are a growing threat to young people’s health, yet 70% are preventable.
UNICEF is extending our partnership with @AstraZeneca’s Young Health Programme to scale youth-led action to prevent NCDs and help young people build healthier futures. https://t.co/
4.7K views · 8 likes
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1:49
In July, UNICEF helped launch the Coalition for Children’s Rights and Protection in the Age of AI.
Today, at the #UNGA, our message remains clear.
Opportunities of AI are enormous. So are the risks.
We must put safety and child rights at the heart of AI design. https://t.co/BZ
7.1K views · 43 likes
· 14 reposts · 7 replies
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A warm welcome to Dr @FelipePaullier, @UNYouthAffairs Assistant Secretary-General, to the GenU Global Leadership Council.
Young people are best placed to drive solutions that impact their lives and livelihoods. https://t.co/LKSveLIAyd
11K views · 31 likes
· 7 reposts · 2 replies
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Delighted to welcome EU Commissioner @JozefSikela to the GenU Global Leadership Council during the #UNGA.
Global Gateway, UNICEF and GenU share a clear goal: turning major investments in digital infrastructure, clean energy & transport into real opportunities for young people.
2.9K views · 7 likes
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Great meeting with the #ECW steering group today on how to better support access to education for an estimated 258M children living in areas of conflict or crisis across 87 countries.
For these children, education is life-saving and life-changing. https://t.co/glvY610ty0
9.3K views · 28 likes
· 3 reposts · 5 replies
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Excellent meeting with H.M. the Queen of the Belgians today on how to further the lives of children.
Grateful for Her Majesty’s unwavering support for vulnerable children worldwide and her powerful advocacy for education, mental health and child protection.
#UNGA https://t.co
15.5K views · 103 likes
· 20 reposts · 6 replies
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A pleasure to welcome @UNESCO Director-General Khaled El-Enany to UNICEF House today and congratulate him on his new role.
Together, UNICEF and UNESCO will keep advancing education and learning #ForEveryChild https://t.co/QoBsloyTxe
12.9K views · 44 likes
· 11 reposts · 4 replies
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As long as #polio exists anywhere, children everywhere remain at risk.
UNICEF is working in close collaboration with #GPEI partners, governments, health workers and communities to #EndPolio.
#VaccinesWork #UNGA https://t.co/iM7bDxtyid
11.4K views · 62 likes
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Good to join Sudan’s Foreign Minister and UN colleagues today to discuss our shared efforts to further the lives of children in #Sudan.
UNICEF welcomes the commitment of Sudan’s Government to open schools and will continue to do our part to get children back into classrooms. ht
18K views · 60 likes
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From all of us at @UNICEF, congratulations @LukeJLindberg on being appointed the next @WFP Executive Director.
We look forward to working with you and the WFP team in continuing our life-saving work to address child malnutrition and hunger.
24K views · 36 likes
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As world leaders gather for #UNGA we ask: what kind of a future will they choose for children?
Investing in children and protecting their rights is the best investment in peace, prosperity and the future.
UNICEF’s ask is simple. Put children first.
https://t.co/mRtcv8iTrV
19.6K views · 39 likes
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Our thoughts are with the families who have lost loved ones after a building collapsed in Gaza City.
Every possible effort must be made to protect children and provide safe places to live.👇
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Five years ago today, adolescent girls in Afghanistan were barred from secondary school. Five years of learning, opportunity and dreams denied.
Every girl has the right to learn and fulfil her potential. UNICEF is urging the de facto authorities to reopen schools to every girl.
31.8K views · 46 likes
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Dreams shattered.
Futures snatched.
More than 2.6 million girls in Afghanistan have been denied a secondary education since 2021.
Girls like Mahira, Rabia and Shafiqa want to learn and have the chance to shape their own lives. But the ongoing ban on secondary education is https
105.7K views · 178 likes
· 47 reposts · 21 replies
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1:01
Our thoughts are with the families who have lost loved ones and those anxiously awaiting news of the missing.
UNICEF reiterates the call for urgent approval of heavy machinery, specialized equipment, engine oil and fuel for search-and-rescue operations. Essential shelter https:
51.5K views · 46 likes
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Education is one of the most powerful investments we can make in children and in our collective future.
At a time when millions of children are still denied their right to learn, this investment is more critical than ever.
#MultiplyPossibility @GPforEducation https://t.co/aUAN
23.8K views · 56 likes
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Students like Obed, and school principals like Déborah in the DR Congo, are helping to protect children and communities from the spread of Ebola.
This is how.👇
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It’s back-to-school season and Obed, 9, is eager to learn!
With the ongoing Ebola outbreak in DR Congo, preventive measures have been put in place in schools with UNICEF’s support to protect students and staff.
Watch as Obed and his school principal, Déborah Ageno, tell us http
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1:08
UNICEF is staying for the children of Nepal.
44.5K views · 62 likes
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In Nepal, flash floods have left children reeling and schools devastated.
But communities are coming together.
Our colleagues Zara Chitou from UNICEF HQ and Preena Shrestha from @unicef_nepal share what's happening on the ground.
UNICEF is staying for the children of Nepal. ht
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1:41
@unicefchief How many children are born into violent environments? What are the biological impacts?
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@unicefchief Haiti has returned to its natural state. Why are we pretending? Bloods and the Crips on steroids.
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Two days after the start of Haiti’s new school year, armed groups kidnapped two girls on their way to school.
Children must learn without fear. Schools, and the routes to them, must be safe.
UNICEF calls for their immediate release and for all parties to protect children. https
105.4K views · 80 likes
· 28 reposts · 15 replies
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Climate hazards threaten children’s lives and futures.
To protect education for children today and for future generations, we must invest in schools and education systems that are built to withstand climate shocks.👇 https://t.co/mFqnKhaekS
24.4K views · 33 likes
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Against accounts of the same size
40 posts from the last 90 days, next to the 1M–10M follower range. shown widely, but few of those viewers react.
Median views23 897this account14 648median for 1M–10M
Reach, %1.09%this account0.74%median for 1M–10M
Engagement, %0.25%this account0.70%median for 1M–10M
| Metric | This account | Median for 1M–10M | Ratio |
|---|---|---|---|
| Median views per post | 23 897 | 14 648 | 1.63× |
| Reach (views ÷ followers) | 1.09% | 0.74% | 1.47× |
| Engagement rate | 0.25% | 0.70% | 0.36× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
11.4K21 Sep
12.9K
15.5K
9.3K22 Sep
2.9K
11K
7.1K
4.7K23 Sep
264
11.8K
13K
5.4K24 Sep
4.3K
812
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.72%21 Sep
0.46%
0.84%
0.39%22 Sep
0.24%
0.37%
0.90%
0.17%23 Sep
0.76%
0.71%
0.50%
0.41%24 Sep
0.75%
0.86%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 0.70%.
What the audience does
Likes68.5%1 515 in total
Reposts19.4%428 in total
Replies7.3%162 in total
Quotes1.5%34 in total
Bookmarks3.3%72 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
Followers by day
20 Sep23 Sep
Daily snapshots since 20 Sep 2026; the dashed line is the starting count.
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