Catherine Russell

@unicefchief · New York, NY · joined 09 Jan 2018

The official account of @UNICEF Executive Director Catherine Russell — a champion #ForEveryChild, everywhere.

2 077 652Followers

540Following

9 199Posts total

216KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 1M–10M follower range. shown widely, but few of those viewers react.

Median views33 472this account12 945median for 1M–10M

Reach, %1.61%this account0.55%median for 1M–10M

Engagement, %0.16%this account1.57%median for 1M–10M

Metric	This account	Median for 1M–10M	Ratio
Median views per post	33 472	12 945	2.59×
Reach (views ÷ followers)	1.61%	0.55%	2.93×
Engagement rate	0.16%	1.57%	0.10×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

34.2K2 Sep

45K

48.8K3 Sep

32.7K

31.5K

23.9K4 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.13%2 Sep

0.18%

0.07%3 Sep

0.10%

0.19%

0.26%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.57%.

What the audience does

Likes69.1%226 in total

Reposts19.6%64 in total

Replies6.7%22 in total

Quotes1.5%5 in total

Bookmarks3.1%10 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Mariam's story is one of hope and perseverance. Education in emergencies isn’t a luxury. It saves lives and transforms futures. Investing in education means investing in children’s resilience, potential, and aspiration. 23.9K views · 41 likes · 13 reposts · 6 replies 04 Sep 2026 Thousands of children affected by flash floods in Nepal urgently need safe drinking water. UNICEF is responding, working with the government and partners to scale up emergency water supply, temporary sanitation and handwashing facilities.👇 https://t.co/lwktSG5OPD 31.5K views · 43 likes · 15 reposts · 1 replies 03 Sep 2026 What does resilience look like? During her visit to #Sudan, UNICEF’s Global Director of Education, Dr. Pia Britto, met Mariam — displaced by conflict, back in school and dreaming of becoming a doctor. For children in emergencies, #education is a lifeline to hope and a future. h 32.7K views · 22 likes · 9 reposts · 1 replies 03 Sep 2026 All of us, including governments and technology companies, must do more to protect children online.👇 #DisruptingHarm 48.8K views · 24 likes · 7 reposts · 5 replies 03 Sep 2026 UNICEF is the world’s largest procurer of ready-to-use therapeutic food (RUTF) - with the support of our donors. Between 2003 and 2025, we procured and delivered a total of 8.7B sachets of RUTF globally, fueling recovery from severe acute malnutrition for millions of children. 45K views · 63 likes · 12 reposts · 6 replies 02 Sep 2026 The needs of children in #Haiti are enormous. Many suffer from food insecurity and horrific gang violence that disrupt every part of their lives. Children need safety and essential services. Their lives and futures depend on it. https://t.co/ZLnWPwaPLZ 34.2K views · 33 likes · 8 reposts · 3 replies 02 Sep 2026