Vinay Jain ✓

@vinayjain404

Your Autonomous growth marketer already shipped ads this morning | Co-Founder @usenotchai | Ex-Meta

4 925Followers

4 361Following

1 901Posts total

1MViews on collected posts

Latest posts

Vinay Jain ✓@vinayjain40423 Sep

@alexandr_wang @Muse vs @usenotchai head-on test for growing brands :) ? 2.8K views · 5 likes · 0 reposts · 0 replies Open on X →

Vinay Jain ✓@vinayjain40423 Sep

@vinayjain404 easily one of the most creative launch stunts i’ve seen in years 513 views · 28 likes · 0 reposts · 1 replies Open on X →

Vinay Jain ✓@vinayjain40423 Sep

7. Book a demo here: https://t.co/F72QQ8s6Jp I'm putting my money where my mouth is: If you aren't BLOWN away by Notch's creative AND media buying, don’t pay a DIME. 4K views · 19 likes · 1 reposts · 4 replies Open on X →

Vinay Jain ✓@vinayjain40423 Sep

6. I’m shooting my shot @codyplof @Seanfrank @mrsharma @iamshackelford @social_savannah @TaylorHoliday I”m fans of ALL of you. I’ve quietly followed your work for some time. I want you ALL of you to try Notch. If you aren’t BLOWN away by its creative AND Media Buying, don’t 4.2K views · 14 likes · 0 reposts · 4 replies Open on X →

Vinay Jain ✓@vinayjain40423 Sep

5. Notch is a real performance marketer. It knows: >The difference between TOF, MOF and BOF >Incrementality >How to use your content library to make “Ugly ads” @alexcooper :) >Who the Obvi guys are and what Fermat does :) @notzainagain Examples of some notch ads: https://t.co/

0:20

1:32

4.5K views · 17 likes · 0 reposts · 3 replies Open on X →

Vinay Jain ✓@vinayjain40423 Sep

4. Every “ad maker” calls itself an AI performance marketer. None are. So we sent a real brand into space and let AI ONLY run it for 6 weeks to prove that Notch is. Example of Notch making an ad: https://t.co/RIW2aDzqQK

0:30

4.8K views · 14 likes · 0 reposts · 4 replies Open on X →

Vinay Jain ✓@vinayjain40423 Sep

3. Notch went up 100K+ ft into space and ran on its own, far far away from any humans. Onboard cameras captured the footage. https://t.co/nrNUbHt5lV

2:44

6.2K views · 18 likes · 1 reposts · 3 replies Open on X →

Vinay Jain ✓@vinayjain40423 Sep

2. We raised $8M to build Notch. My Co-founder and I worked at Meta for 8 years building their ad products to > $1 BN At Meta I learned the ins and outs of how ads work. I’ve used all of that knowledge and put it into Notch. https://t.co/Nxuh5vjd39

7.5K views · 17 likes · 0 reposts · 5 replies Open on X →

Vinay Jain ✓@vinayjain40423 Sep

1. The brand is called Scentless and it's actually for sale. Asking $500k. > Rev: $1.2M. > Ebita: abt $200k. > Strong branding > Ads + creative are run entirely by Notch If you want more details, let us know. https://t.co/novt7dhl8G

16.4K views · 27 likes · 1 reposts · 6 replies Open on X →

Vinay Jain ✓@vinayjain40423 Sep

AI can run a brand better than humans. We ran a brand with ONLY AI agents to prove it. Introducing Notch: the AI behind it. https://t.co/F72QQ8ryTR https://t.co/25A4ZcBvy8

1:58

625.9K views · 1.1K likes · 3.3K reposts · 200 replies Open on X →

Vinay Jain ✓@vinayjain4042 Sep

@vinayjain404 This is seriously smart marketing 300 views · 1 likes · 0 reposts · 0 replies Open on X →

Vinay Jain ✓@vinayjain4042 Sep

reviews are the only place customers tell you why they actually buy, in their own words. nobody reads them, because 1,400 reviews is an afternoon nobody has. so the phrase sat there for two years. 63 mentions. 4.9 stars on those reviews. 41 of them in the last six months. https: 2.9K views · 7 likes · 0 reposts · 1 replies Open on X →

Vinay Jain ✓@vinayjain4042 Sep

they approved max's pick: the phrase as the headline, before anyone else in the category could own it. he seeded it against their existing best ad — same audience, same budget — graded it at the conversion threshold, then scaled it by ad id. it's now the best performing ad in h 1.4K views · 7 likes · 0 reposts · 1 replies Open on X →

Vinay Jain ✓@vinayjain4042 Sep

a two-word phrase was sitting in their reviews. it's now the best performing ad in the account. max found it before anyone had read page two. 8:47am, a menswear customer's slack. max had read all 1,400 of their reviews over the weekend. → the phrase their buyers invented: h 348.1K views · 254 likes · 12 reposts · 34 replies Open on X →

Against accounts of the same size

14 posts from the last 90 days, next to the under 10K follower range. below its peers on both reach and engagement.

Median views4 379this account4 175median for under 10K

Reach, %88.91%this account250.82%median for under 10K

Engagement, %0.36%this account1.41%median for under 10K

Metric	This account	Median for under 10K	Ratio
Median views per post	4 379	4 175	1.05×
Reach (views ÷ followers)	88.91%	2.5× audience	0.35×
Engagement rate	0.36%	1.41%	0.26×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

348.1K2 Sep

1.4K

2.9K

300

625.9K23 Sep

16.4K

7.5K

6.2K

4.8K

4.5K

4.2K

513

2.8K

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.09%2 Sep

0.58%

0.27%

0.33%

0.75%23 Sep

0.21%

0.29%

0.35%

0.38%

0.46%

0.42%

0.59%

5.65%

0.18%

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.41%.

What the audience does

Likes20.6%1 489 in total

Reposts46.6%3 358 in total

Replies3.7%266 in total

Quotes1.1%76 in total

Bookmarks28.1%2 024 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

Similar accounts