Matthew Ford

@warmatters · joined 25 Jun 2011

Saarf-Londoner. Assoc Prof @Forsvarshogsk. Associate @I_W_M. Senior fellow @USF_GNSI. Honary Constultant @Royal_Armouries. Series editor @HurstPublishers

13 503Followers

2 483Following

119 058Posts total

6.6KViews on collected posts

Latest posts

Matthew Ford@warmatters16 Sep

@warmatters climate risk: ‘‘something that can be calculated, modelled & integrated & managed within market mechanisms by essentially rational market actors’’. This illusion of control over ecological systems ‘‘drives us away from strategic long-term thinking" Dr Abby Innes @LSEp 86 views · 2 likes · 0 reposts · 1 replies Open on X →

Matthew Ford@warmatters16 Sep

I find it entirely depressing 273 views · 3 likes · 0 reposts · 1 replies Open on X →

Matthew Ford@warmatters16 Sep

It helps that I’m rewatching Chernobyl. But it is remarkable to learn the same practices are employed at home. 422 views · 5 likes · 0 reposts · 2 replies Open on X →

Matthew Ford@warmatters16 Sep

Late Soviet Britain is cannibalising public institutions. These institutions would help Britain weather the wave of destruction to history and memory that follow from the introduction of AI. These institutions also make it possible to trace our public record and hold government 1.4K views · 16 likes · 0 reposts · 5 replies Open on X →

Matthew Ford@warmatters13 Sep

How is this dramatic? You can get AI to do all sorts of things. Doesn’t mean any of it actually works or can deliver consistent results. Military actors still need to build and field it. https://t.co/ydNdTNc3bx 447 views · 4 likes · 0 reposts · 0 replies Open on X →

Matthew Ford@warmatters12 Sep

London looking mighty fine this afternoon… https://t.co/anXxCSBrpn

476 views · 6 likes · 0 reposts · 0 replies Open on X →

Matthew Ford@warmatters12 Sep

Tower Bridge doing its thing https://t.co/jlxtuOr9bD

0:48

534 views · 5 likes · 1 reposts · 0 replies Open on X →

Matthew Ford@warmatters29 Apr

I am very pleased to say, “La guerra en la era del smartphone: Un nuevo campo de batalla al alcance de nuestras manos” ya está disponible hoy. 29 April 2026 cc: @esferalibros @GreyhoundLitAg @HurstPublishers @MikeDwyerMike @DiegoAfonso_ https://t.co/yP7ujKjIEe https://t.co/G

3K views · 7 likes · 6 reposts · 0 replies Open on X →

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. right around the median for its follower range.

Median views447this account914median for 10K–100K

Reach, %3.31%this account3.38%median for 10K–100K

Engagement, %1.47%this account1.53%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	447	914	0.49×
Reach (views ÷ followers)	3.31%	3.38%	0.98×
Engagement rate	1.47%	1.53%	0.96×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3K29 Apr

53412 Sep

476

44713 Sep

1.4K16 Sep

422

273

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.47%29 Apr

1.12%12 Sep

1.26%

0.89%13 Sep

1.55%16 Sep

1.66%

1.47%

3.49%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.53%.

What the audience does

Likes69.6%48 in total

Reposts10.1%7 in total

Replies13.0%9 in total

Quotes1.4%1 in total

Bookmarks5.8%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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