Bob Sutton

@work_matters · Stanford · joined 26 Mar 2010

Organizational psychologist @stanford and NYT bestselling author. 8 books including The No Asshole Rule, Scaling Up Excellence, and The Friction Project.

73 126Followers

1 429Following

21 456Posts total

20.6KViews on collected posts

Latest posts

Bob Sutton@work_matters8 Sep

Al, in the wrong hands, is so effecient for one person to heap burdens on others—a tool for weaponizing friction. 2.4K views · 16 likes · 4 reposts · 1 replies Open on X →

Bob Sutton@work_matters6 Sep

Classic example of how, in the U.S. healthcare system, patients and families have the burden of coordination of records, communication to varied healthcare workers, and integration of evidence and advice. Friction, fragmentation, frustration. Our system optimizes the trio. 2.3K views · 8 likes · 1 reposts · 0 replies Open on X →

Bob Sutton@work_matters18 Aug

Simple, actionable, and well-crafted advice on how to avoid being a rude asshole in planes, restaurants, and other public spaces. As Dan implies please don’t be like the family at the Mountain House Restaurant in Woodside who spent 20 minutes on a loud video call with their kids! 2.5K views · 15 likes · 1 reposts · 1 replies Open on X →

Bob Sutton@work_matters18 Aug

Public etiquette looks like a collection of arbitrary rules. It’s actually a system for reducing costs we impose on strangers. 👇 5.4K views · 10 likes · 4 reposts · 1 replies Open on X →

Bob Sutton@work_matters4 Aug

Alas, @nytimes reporting makes a good case that the greedy asshole senior partner is alive and well at @PaulWeissLLP. #noassholerule https://t.co/dGi4q2me3Y

2.1K views · 5 likes · 0 reposts · 2 replies Open on X →

Bob Sutton@work_matters17 Feb

@work_matters This book needs to exist in Spanish and French :( 17 views · 2 likes · 0 reposts · 0 replies Open on X →

Bob Sutton@work_matters6 Mar 2025

"The Friction Project" has been my focus for 8 years Key lesson from my book with Huggy Rao: The best leaders are TRUSTEES OF OTHERS TIME, friction fixers with the will and skill to make the right things easier and the wrong things harder for others https://t.co/5LDZdFFB3X 5.9K views · 58 likes · 7 reposts · 11 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views2 380this account990median for 10K–100K

Reach, %3.25%this account3.66%median for 10K–100K

Engagement, %0.40%this account1.61%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	2 380	990	2.40×
Reach (views ÷ followers)	3.25%	3.66%	0.89×
Engagement rate	0.40%	1.61%	0.25×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

5.9K6 Mar

1717 Feb

2.1K4 Aug

5.4K18 Aug

2.5K

2.3K6 Sep

2.4K8 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.29%6 Mar

11.76%17 Feb

0.34%4 Aug

0.28%18 Aug

0.67%

0.40%6 Sep

0.88%8 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.61%.

What the audience does

Likes69.5%114 in total

Reposts10.4%17 in total

Replies9.8%16 in total

Bookmarks10.4%17 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.