Brad Panovich ✓

@wxbrad · Charlotte, NC · joined 28 Feb 2009

Chief Meteorologist @wcnc WCNC Charlotte, Weather & Science Geek! Cleveland & Charlotte Sports Fan & proud @OhioState grad. #cltwx #ncwx #scwx

141 831Followers

6 806Following

307 182Posts total

17.4KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views1 453this account4 505median for 100K–1M

Reach, %1.02%this account1.88%median for 100K–1M

Engagement, %0.77%this account1.48%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	1 453	4 505	0.32×
Reach (views ÷ followers)	1.02%	1.88%	0.54×
Engagement rate	0.77%	1.48%	0.52×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8.7K3 Sep

3.2K5 Sep

2.4K

1.5K

1.4K

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.01%3 Sep

1.39%

3.17%

4.35%

0.13%5 Sep

0.53%

0.39%

0.29%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.48%.

What the audience does

Likes86.1%105 in total

Reposts4.1%5 in total

Replies5.7%7 in total

Quotes2.5%3 in total

Bookmarks1.6%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

It's September 5, 2026 at 07:00AM Here's your 48hr Forecast Weather Grid. #cltwx #ncwx #scwx #wcnc https://t.co/FNRd7X49kA 1.4K views · 4 likes · 0 reposts · 0 replies 05 Sep 2026 Good Morning Charlotte! The sun is coming up September 5, 2026 at 06:59AM! https://t.co/Sdq4qpCJW7 #cltwx 1.5K views · 6 likes · 0 reposts · 0 replies 05 Sep 2026 SPC Day 1: Slight Risk covers northern South Carolina and most of North Carolina today. Scattered severe storms are possible. Slight: damaging wind 15%, large hail 5%; Marginal: damaging wind 15%. https://t.co/oZBALx7SqJ 2.4K views · 13 likes · 0 reposts · 0 replies 05 Sep 2026 RAH issues Severe Thunderstorm Warning [wind: 60 MPH (RADAR INDICATED), hail: 0.75 IN (RADAR INDICATED)] for Johnston, Wake [NC] till 10:30 PM EDT https://t.co/RKCOJnXQKi https://t.co/VObYZsww2J 3.2K views · 4 likes · 0 reposts · 0 replies 05 Sep 2026 @wxbrad I’m a landscaper last couple weeks have been brutal. 46 views · 2 likes · 0 reposts · 0 replies 03 Sep 2026 @wxbrad Any idea of the what will break around September 15th, as I to have seen in a couple of places? 63 views · 1 likes · 0 reposts · 1 replies 03 Sep 2026 @wxbrad It will be warm the next 10 days, got that... when does it look like it will start to cooldown? Has to be an end in sight, right? Heard someone say next weekend it starts to get better. 72 views · 1 likes · 0 reposts · 0 replies 03 Sep 2026 Heat risk for the next 3 days will be high to extreme. It gets better on Sunday and Monday, though. #cltwx #ncwx #scwx #wcnc #wxbrad https://t.co/B4FDQM5YPE 8.7K views · 74 likes · 5 reposts · 6 replies 03 Sep 2026 There should be no confusion of a Watch vs a Warning with this example. A Watch the ingredients are there for something, A Warning it's there. #cltwx #ncwx #scwx #WeatherAware https://t.co/nk5kiM2Sfo 0 views · 5.9K likes · 2K reposts · 210 replies 15 Apr 2018