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yoni rechtman

@yrechtman · Brooklyn · joined 29 Jul 2015

digitally native vertical boy | partner @slow | writing a weekly newsletter

15 638Followers
1 412Following
34 297Posts total
282.7KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views4 546this account2 751median for 10K–100K
Reach, %29.07%this account9.00%median for 10K–100K
Engagement, %0.64%this account1.65%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post4 5462 7511.65×
Reach (views ÷ followers)29.07%9.00%3.23×
Engagement rate0.64%1.65%0.39×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

263.5K31 Mar
3.1K28 Aug
7K30 Aug
4.6K
4.5K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.13%31 Mar
0.68%28 Aug
0.31%30 Aug
1.18%
0.60%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.65%.

What the audience does

Likes45.4%394 in total
Reposts2.8%24 in total
Replies3.1%27 in total
Quotes3.1%27 in total
Bookmarks45.6%395 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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