Jonah Sigel | Sports media + streaming

@yyzsportsmedia

Toronto Star writer. Radio/TV guest. Daily sports-media breakdowns: rights, ratings, production, $. Wasabi’s human. Start here below.

9 551Followers

811Following

85 133Posts total

1.1MViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the under 10K follower range. reaches fewer people than peers, but engages them much harder.

Median views10 806this account4 686median for under 10K

Reach, %113.14%this account307.95%median for under 10K

Engagement, %1.56%this account1.14%median for under 10K

Metric	This account	Median for under 10K	Ratio
Median views per post	10 806	4 686	2.31×
Reach (views ÷ followers)	113.14%	3.1× audience	0.37×
Engagement rate	1.56%	1.14%	1.37×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.1M7 Jul

7.6K

10.4K

11.2K

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.11%7 Jul

1.70%

1.81%

1.41%

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.14%.

What the audience does

Likes57.0%989 in total

Reposts8.9%154 in total

Replies12.6%219 in total

Quotes17.9%311 in total

Bookmarks3.6%62 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@yyzsportsmedia @MikeHalford604 @SadClubCommish Has one of the best shows in Canada, Not just in the Local Scene. @ThomasDrance @SatiarShah @JamieDodd @ZachClarkePxP @AndyCole1984 @ElliottWolfeJ @BatchHockey @RandipJanda Are amazing talents, From the voices, new and old, on the 11.2K views · 147 likes · 7 reposts · 4 replies 07 Jul 2026 @yyzsportsmedia Why can’t these major media companies ever end these programs with just the slightest bit of class. These people have spent years of their lives working their ass off to connect with listeners and they get no sign off, no final show, no thank you, nothing. So gu 10.4K views · 180 likes · 6 reposts · 3 replies 07 Jul 2026 @yyzsportsmedia Rogers should be boycotted. All about Toronto 7.6K views · 124 likes · 3 reposts · 2 replies 07 Jul 2026 By all accounts Roger’s has shuttered Vancouver sports radio SN650 effectively immediately 1.1M views · 538 likes · 138 reposts · 210 replies 07 Jul 2026