Zach Blank ✓

@zachblank

Building one of the biggest creator brands in the world. Head of Content for @NickDiGiovanni | 30B+ views

1 031Followers

121Following

126Posts total

8.4KViews on collected posts

Latest posts

Zach Blank ✓@zachblank3 Sep

@zachblank Also, one of the largest YouTube channels! You guys are killing it 🔥 I’ve been lucky enough to work with y’all, and Zach is not only one of the hardest-working people I’ve ever met, but also one of the smartest. You guys deserve all the success. Congratulations, man! 173 views · 2 likes · 0 reposts · 0 replies Open on X →

Zach Blank ✓@zachblank3 Sep

7 - Accept the lifestyle. YouTube has no off switch. Some of my best ideas have come at 1am, on holidays, at a family dinner or on airplanes. If you want to do this at the highest level, you have to live and breathe it. If you don’t, you will lose to creators who do. 196 views · 8 likes · 0 reposts · 0 replies Open on X →

Zach Blank ✓@zachblank3 Sep

6 - Make people feel something. The goal isn’t just to hold someone’s attention. It’s to create a reaction. Make them laugh. Make them cry. Surprise them. Teach them something they can’t stop thinking about. Attention gets the view. Emotion makes it stick. 214 views · 3 likes · 0 reposts · 1 replies Open on X →

Zach Blank ✓@zachblank3 Sep

5 - Explain anything in a sentence. Before you make a video, the concept needs to be instantly clear. If you can’t explain the premise in a sentence, go back to the drawing board. Simple ideas travel the furthest every time. 197 views · 4 likes · 0 reposts · 1 replies Open on X →

Zach Blank ✓@zachblank3 Sep

3 - Make the video only you can make. Your biggest advantage isn’t budget or equipment. It’s what’s uniquely yours. Anyone can copy an idea or chase a trend. If someone can watch the same video from 10 other creators, why watch yours? Lean into what nobody else can replicate. 239 views · 7 likes · 0 reposts · 1 replies Open on X →

Zach Blank ✓@zachblank3 Sep

4 - Build formats and formulas. One great video can change your month. A great series can change your channel. Pay attention when your audience asks for more, then build something they can keep coming back to. Turn your best ideas into habits. 222 views · 5 likes · 0 reposts · 1 replies Open on X →

Zach Blank ✓@zachblank3 Sep

1 - Obsess over the 1%. Great videos aren’t defined by one big decision. They’re built from hundreds of small ones. We’ll spend weeks on an intro, shaving milliseconds off a scene, or workshopping titles and thumbnails. YouTube is a game of inches. Every detail counts. 518 views · 9 likes · 0 reposts · 1 replies Open on X →

Zach Blank ✓@zachblank3 Sep

2 - Get better every single day. I look back at videos I was incredibly proud of a year ago and immediately see 100 things I’d change today. Study every upload. Keep what worked, fix what didn’t. Same strategy we use to this day. Your best video should always be the next one. 403 views · 7 likes · 0 reposts · 1 replies Open on X →

Zach Blank ✓@zachblank3 Sep

Today marks 5 years of building the world’s largest food media company with Nick DiGiovanni Here’s everything I’ve learned building a YouTube channel with 45M+ subscribers: 6.2K views · 53 likes · 1 reposts · 4 replies Open on X →

Against accounts of the same size

9 posts from the last 90 days, next to the under 10K follower range. reaches fewer people than peers, but engages them much harder.

Median views222this account3 920median for under 10K

Reach, %21.53%this account284.43%median for under 10K

Engagement, %1.99%this account1.47%median for under 10K

Metric	This account	Median for under 10K	Ratio
Median views per post	222	3 920	0.06×
Reach (views ÷ followers)	21.53%	2.8× audience	0.08×
Engagement rate	1.99%	1.47%	1.35×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6.2K3 Sep

403

518

222

239

197

214

196

173

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.93%3 Sep

1.99%

1.93%

2.70%

3.35%

2.54%

1.87%

4.08%

1.16%

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.47%.

What the audience does

Likes73.1%98 in total

Reposts0.7%1 in total

Replies7.5%10 in total

Bookmarks18.7%25 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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