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Zach Bussey 🇨🇦 ✓

@zachbussey · Canada · joined 20 Dec 2009

I post about Creators, Streaming + Platform Updates! You will miss my posts, so join https://t.co/tGLRunTYhh for my weekly recap! zach@tos.gg Partners: @streamlabs

66 936Followers
192Following
35 456Posts total
5.1MViews on collected posts

Latest posts

@zachbussey Considering even Google thinks I'm a 20 year old male when I'm a 40 year old female... This is probably a terrible idea. 118.7K views · 4.3K likes · 34 reposts · 15 replies Open on X →
More details via Discord's blog here: https://t.co/QsnobhVa2h 500.7K views · 89 likes · 9 reposts · 2 replies Open on X →
@zachbussey Twitch would be a dead platform if it weren't for their Amazon sugar daddy 1.) No gamer's dont need Twitch protection wtf 2.) No we dont want more IRL drama slop trash 3.) Duh, not a new idea 4.) Stop the view botting, yes u know who is doing it, we all do 5.) Permaba 273 views · 6 likes · 0 reposts · 6 replies Open on X →
@zachbussey Any fresh bloos thats motivated to try and imrpvoe things even slightly is a benefit at this point 265 views · 3 likes · 0 reposts · 1 replies Open on X →
@zachbussey strengthening discovery is the BIG one. Twitch has amazing creators already, the problem is helping viewers actually find them 344 views · 4 likes · 0 reposts · 0 replies Open on X →
Twitch's new CMO, Christine Cassis, has three priorities in her new role: 1️⃣ Continue to Protect + Champion the Core Gaming Community 2️⃣ Close the Perception Gap: Twitch is more than just a gaming platform. 3️⃣ Strengthen Discovery, both in-app and in marketing. https://t.co/p
1:18
11.9K views · 88 likes · 4 reposts · 21 replies Open on X →
It's only an experiment with some users for now. But you cannot opt out of any of Twitch's AI tools. You can only choose not to use them. Twitch's AI is always listening. 10K views · 58 likes · 11 reposts · 4 replies Open on X →
More details about what this will do, some context about Twitch's AI always listening, plus my thoughts! https://t.co/b3AoFLAvx5 15.3K views · 29 likes · 2 reposts · 4 replies Open on X →
@zachbussey Can we turn that off? 8.4K views · 178 likes · 1 reposts · 2 replies Open on X →
Twitch is testing an AI Stream Coach. Stream Coach will give you personalized feedback after every stream on what you did well and what you can improve. It will also recommend ways to better engage your community, learn Twitch culture, and use monetization tools. https://t.co/
448.8K views · 710 likes · 65 reposts · 191 replies Open on X →
Thanks to my community and my long-term partnership with @LogitechG, I'm doing a giveaway! Save on Logitech G gear worldwide with code ZACHBUSSEY at checkout! Enter Below! https://t.co/ybh4dIxsFc #logitechgpartner https://t.co/7wdZHLjJSc
2.5K views · 32 likes · 2 reposts · 3 replies Open on X →
I'm always surprised that Twitch Partners don't know they get a 70% split on Tier 3 subs (and 60% on Tier 2). No Plus Points needed - it's a default feature for Partners. https://t.co/XQOFFYJmex
43.7K views · 646 likes · 63 reposts · 34 replies Open on X →
According to Collabstr marketplace data, YouTube Gaming Creators earn 23% more than Twitch Gaming Creators. Also: "Twitch creators list the highest average asking price at $398 and realise $127, a capture rate of 32%. YouTube creators ask $311 and realise $255, or 82%." https://
Across the gaming quarters our rate index reports, each cell carrying at least three completed orders, spanning 2023 to July 2026, YouTube gaming creators transacted at an average of $203.35 per deal. Twitch gaming creators averaged $165.70. That is roughly 23% more per deal on YouTube, within the same niche, on the same platform, drawn from the same population of brand buyers.
26.4K views · 350 likes · 36 reposts · 20 replies Open on X →
Twitch has removed the Beauty & Body Art category and replaced it with GRWM (Get Ready With Me). https://t.co/9mfW4Bn2md
22.1K views · 230 likes · 10 reposts · 12 replies Open on X →
It may be a holiday in Canada, but my newsletter is global! Check out all the creator/platform stories from last week, including: 📲 Meta Bricks AI Glasses 📊 Q2 Stream Stats 📝 Edit Twitch Captions 🗣️ TikTok Voice Reply + Creator Programs, Jobs + Keys! https://t.co/jWmnsjQuTq 4.4K views · 13 likes · 0 reposts · 3 replies Open on X →
@zachbussey I'm curious how Twitch will have Clips, which are just short versions of Video On Demand (vods) which require a whole ass process to get permission to use copyrighted music. Unlike the "live licensing" provided by ASCAP and such. 312 views · 1 likes · 0 reposts · 1 replies Open on X →
@zachbussey Yeah no we don’t have Clips back. The second it detects copyrighted audio, which is kinda what you do as a DJ, it won’t allow you to save the clip. So this is mainly meant for DJs that also do IRL or something on their DJ channels, which is not recommended anyways 282 views · 3 likes · 0 reposts · 1 replies Open on X →
@zachbussey It's about damn time 347 views · 0 likes · 0 reposts · 1 replies Open on X →
Clips are now rolling out to creators enrolled in the DJ Program. VODs remain unavailable. https://t.co/vT63zOrWLk
20.7K views · 121 likes · 15 reposts · 5 replies Open on X →
@zachbussey When you're trending down it puts 10 clown emojis under your name and calls you an idiot 36.6K views · 1.6K likes · 20 reposts · 17 replies Open on X →
All the details I have at the moment (few). But am I wrong to feel like this is just a preroll ad trap? https://t.co/xzi8qXjOPk 43.5K views · 103 likes · 1 reposts · 3 replies Open on X →
Twitch is testing new Viewership Trend labels in the sidebar. https://t.co/HedrLKzPp7 2.7M views · 1.2K likes · 55 reposts · 403 replies Open on X →
@zachbussey Thank you! I've been waiting for this! For other streamers confused, turn on the "Dual stream" setting and then change the type from the "auto crop" to "encoder". https://t.co/mprUt6dSrU 1.7K views · 18 likes · 1 reposts · 0 replies Open on X →
@zachbussey two encoders means you upload both feeds. thats a real bandwidth jump on home internet 4.8K views · 10 likes · 0 reposts · 3 replies Open on X →
@zachbussey Yes but it's totally useless. People who see the horizontal, can't see the vertical. You can't switch between them. 3.7K views · 20 likes · 0 reposts · 4 replies Open on X →
YouTube has now released Dual Stream (each with its own encoder for 3rd party streaming apps) to all eligible users. https://t.co/saidXdf6Zb 94.4K views · 1.4K likes · 95 reposts · 46 replies Open on X →
@zachbussey feel free to also follow this guide :) shows you right there! https://t.co/5HXyT2xhcM 28.3K views · 489 likes · 91 reposts · 11 replies Open on X →
@zachbussey https://t.co/3p5wuTdDIg 193.3K views · 940 likes · 127 reposts · 7 replies Open on X →
Something to keep in mind. If you chat in someone else's stream that hasn't opted out of gen ai training then your chat can be used for training. EVERYONE NEEDS TO OPT OUT! <3 https://t.co/6xCM36dn1Q
343.5K views · 563 likes · 310 reposts · 10 replies Open on X →
@zachbussey endless notifications for streamers I don't follow and drops for games I don't play, but complete silence when opting us all in to train genAI. I hate it here 15.1K views · 423 likes · 12 reposts · 2 replies Open on X →

Against accounts of the same size

30 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views15 211this account924median for 10K–100K
Reach, %22.72%this account3.62%median for 10K–100K
Engagement, %1.03%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post15 21192416.5×
Reach (views ÷ followers)22.72%3.62%6.28×
Engagement rate1.03%1.52%0.68×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

22.1K8 Sep
26.4K
43.7K9 Sep
2.5K
448.8K11 Sep
8.4K
15.3K
10K
11.9K13 Sep
344
26514 Sep
273
500.7K22 Sep
118.7K

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.14%8 Sep
1.54%
1.70%9 Sep
1.45%
0.22%11 Sep
2.15%
0.23%
0.73%
0.95%13 Sep
1.16%
1.51%14 Sep
4.40%
0.02%22 Sep
3.68%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes74.9%13 638 in total
Reposts5.3%964 in total
Replies4.6%832 in total
Quotes5.8%1 060 in total
Bookmarks9.4%1 717 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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