Zanny Minton Beddoes ✓

@zannymb · joined 02 May 2011

Editor-in-Chief @TheEconomist

67 034Followers

367Following

597Posts total

156.1KViews on collected posts

Latest posts

Zanny Minton Beddoes ✓@zannymb21 Aug

Every conversation I have had with @harari_yuval has been a mind-stretching experience, and my interview for The Insider was no different. Watch the full show now: https://t.co/5K6UYQUBE1 45.8K views · 214 likes · 26 reposts · 17 replies Open on X →

Zanny Minton Beddoes ✓@zannymb15 Aug

To mark the fifth anniversary of America’s embarrassing and chaotic withdrawal from Kabul, this week’s Insider episode focused on what is going on inside Afghanistan. Watch the full episode now: https://t.co/ytvYfntOV0 7.1K views · 22 likes · 4 reposts · 7 replies Open on X →

Zanny Minton Beddoes ✓@zannymb15 Aug

What’s life like as a woman in Afghanistan under the Taliban? @tom_sasse has just returned from a 1,000km road trip across Afghanistan where he met women and girls who live under Taliban rule. He discusses what he heard with @zannymb. Watch the full Insider show: https://t.co/Kv8

2:51

74.6K views · 69 likes · 25 reposts · 44 replies Open on X →

Zanny Minton Beddoes ✓@zannymb8 Aug

On The Insider this week my colleagues and I took stock of the AI race between the world’s two superpowers, and looked at whether the future will be dominated by America or China. You can watch the full episode now for our discussion: https://t.co/lwFMuKr7Dx 5.3K views · 19 likes · 0 reposts · 8 replies Open on X →

Zanny Minton Beddoes ✓@zannymb2 Aug

I enjoyed speaking to @mlcalderone @NYMag about my Insider interview with Elon Musk and the reaction since the conversation. We also discussed @TheEconomist’s video strategy and how we’re covering American politics ahead of the midterms. Read the full interview 6.9K views · 49 likes · 4 reposts · 32 replies Open on X →

Zanny Minton Beddoes ✓@zannymb31 Jul

I joined “The Media Show” this week to discuss what it was like to interview Elon Musk for The Insider. You can listen to the segment starting at the 10:35 mark. Thanks for having me, @BBCRosAtkins! https://t.co/ydQhtWJ4Z7 16.4K views · 39 likes · 9 reposts · 75 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views11 754this account955median for 10K–100K

Reach, %17.53%this account3.52%median for 10K–100K

Engagement, %0.54%this account1.56%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	11 754	955	12.3×
Reach (views ÷ followers)	17.53%	3.52%	4.98×
Engagement rate	0.54%	1.56%	0.34×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

16.4K31 Jul

6.9K2 Aug

5.3K8 Aug

74.6K15 Aug

7.1K

45.8K21 Aug

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.75%31 Jul

1.22%2 Aug

0.51%8 Aug

0.18%15 Aug

0.46%

0.56%21 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes52.4%412 in total

Reposts8.6%68 in total

Replies23.3%183 in total

Bookmarks15.8%124 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.