Zak Keefer

@zkeefer · joined 04 May 2009

Senior writer @TheAthletic, adjunct professor @IUMediaSchool.

81 400Followers

1 533Following

58 178Posts total

1.9MViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views141 826this account3 383median for 10K–100K

Reach, %174.23%this account10.96%median for 10K–100K

Engagement, %0.23%this account1.40%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	141 826	3 383	41.9×
Reach (views ÷ followers)	174.23%	10.96%	15.9×
Engagement rate	0.23%	1.40%	0.16×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

160K12 Aug

146K1 Sep

137.6K

29.6K3 Sep

17.6K

1.5M

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.26%12 Aug

0.13%1 Sep

0.52%

0.22%3 Sep

0.23%

0.16%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes67.4%3 338 in total

Reposts3.4%166 in total

Replies2.4%118 in total

Quotes1.2%60 in total

Bookmarks25.7%1 271 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

The last time the Bucs negotiated with their quarterback: "Can we get this f—ing thing done?" Baker Mayfield texted his GM. Jason Licht called him. "Listen up, asshole, we just agreed to terms ..." https://t.co/QoaObdaPce 1.5M views · 2.1K likes · 97 reposts · 45 replies 03 Sep 2026 "I hope he's the quarterback as long as I'm still working," Jason Licht told me in December, before Baker Mayfield's play slipped and the season fell apart. Now, feeling "disrespected," the QB enters 2026 with more on the line than any player in football: https://t.co/QoaObdahmG 17.6K views · 31 likes · 7 reposts · 2 replies 03 Sep 2026 The trash-talking stories stretch back to high school, when Baker Mayfield started writing names down. He found targets anywhere he could. Now he's out to prove his own front office wrong: In @TheAthletic, a profile of the Bucs QB: https://t.co/MiYKwc1VzY 29.6K views · 44 likes · 12 reposts · 5 replies 03 Sep 2026 If I'm Shane Steichen, I'm putting in a package for AR — let him scare defenses with his legs (and threat to throw) and ease some of the rushing burden off Jones coming off injury 137.6K views · 629 likes · 18 reposts · 54 replies 01 Sep 2026 #Colts GM Chris Ballard said Anthony Richardson Sr. “will be an Indianapolis Colt this year.” I followed up and asked if that means he won’t trade AR. Ballard skirted the question. “That’s one of those loaded box-in questions. … He is gonna be an Indianapolis Colt this year.” h 146K views · 172 likes · 6 reposts · 11 replies 01 Sep 2026 This is the most insane story I've worked on since profiling the NYC mobster who hid in Indy. It has it all: the NFL, power, ego, race, revenge + a crime too crazy to believe. (And, yes, a micropenis.) We spoke to 70+ people and pored thru 1000+ docs: https://t.co/0y7pRIsPRJ h 160K views · 387 likes · 26 reposts · 1 replies 12 Aug 2026