Allure

@Allure_magazine · joined 18 May 2009

The Beauty Expert 💄 #AllureBestofBeauty https://t.co/b6GYlETdWG

2 686 622Followers

874Following

89 016Posts total

49.3KViews on collected posts

Latest posts

Allure@Allure_magazine8h

@Allure_magazine @rarebeauty essa foto é pura arte . https://t.co/KA3naJKq56

51 views · 4 likes · 1 reposts · 0 replies Open on X →

Allure@Allure_magazine11h

Five years after launching @rarebeauty with an Allure Best of Beauty cover, Selena Gomez returned as our 2025 cover star, this time as a full-fledged makeup mogul. In the intervening years, she completely rewrote the celebrity beauty-brand playbook and nurtured a stellar career h

10.1K views · 354 likes · 65 reposts · 7 replies Open on X →

Allure@Allure_magazine11h

https://t.co/benDeOPZVn

2.3K views · 19 likes · 3 reposts · 0 replies Open on X →

Allure@Allure_magazine12h

Take your pick of cherries, ice cream cones, dates, and yes, tons and tons of vanilla. https://t.co/WNqDgcJygz 7K views · 5 likes · 0 reposts · 0 replies Open on X →

Allure@Allure_magazine13h

It's called self-care. https://t.co/12RvFob1P5 7.3K views · 5 likes · 0 reposts · 0 replies Open on X →

Allure@Allure_magazine13h

Just promise us you’ll make an appointment with your doctor after reading this, yeah? https://t.co/LkVWHE7zTk 8.9K views · 0 likes · 0 reposts · 0 replies Open on X →

Allure@Allure_magazine15h

A 1980s hot tool is making a cool comeback. https://t.co/LQYh36j11v 13.6K views · 5 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

7 posts from the last 90 days, next to the 1M–10M follower range. below its peers on both reach and engagement.

Median views7 282this account14 514median for 1M–10M

Reach, %0.27%this account0.68%median for 1M–10M

Engagement, %0.07%this account0.91%median for 1M–10M

Metric	This account	Median for 1M–10M	Ratio
Median views per post	7 282	14 514	0.50×
Reach (views ÷ followers)	0.27%	0.68%	0.40×
Engagement rate	0.07%	0.91%	0.08×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

13.6K11 Sep

8.9K

7.3K

2.3K

10.1K

5112 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.04%11 Sep

0.00%

0.07%

0.95%

4.20%

9.80%12 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 0.91%.

What the audience does

Likes80.7%392 in total

Reposts14.2%69 in total

Replies1.4%7 in total

Bookmarks3.7%18 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.