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British Bake Off

@BritishBakeOff · Great Britain · joined 05 Jan 2011

Started making it. Had a breakdown. Bon appétit. #GBBO Posts by Love Productions. https://t.co/mVw82kQSwb

680 448Followers
1 045Following
34 065Posts total
4.8MViews on collected posts

Latest posts

Say hello to your 12 new baking besties 🫰 Bake Off starts Tuesday 22nd September at 8pm on Channel 4. #GBBO https://t.co/7SsN1stmnK
4.6M views · 3.7K likes · 186 reposts · 593 replies Open on X →
A little date for your diary... Bake Off is back: Tuesday 22nd September. 8pm. Channel 4. #GBBO https://t.co/C9Gi8hhzZn
66.4K views · 2K likes · 168 reposts · 37 replies Open on X →
Life is about to get sweeter. Bake Off is coming soon... https://t.co/iJ6dvoosez
108.4K views · 2.8K likes · 168 reposts · 45 replies Open on X →
Happy Pride month! Never forget that time Janusz flew the flag in the most iconic way 🏳️‍🌈🏳️‍⚧️ #GBBO 24.4K views · 156 likes · 154 reposts · 2 replies Open on X →
Meet the chefs 🫰 Bake Off: The Professionals. Tuesday 26th May. 8pm. Channel 4. #GBBO https://t.co/TSRPjWUnR1
0:54
11.5K views · 58 likes · 39 reposts · 2 replies Open on X →
@BritishBakeOff GET RID OF ALISON HAMMOND AND I MAY START WATCHING AGAIN. 6.3K views · 66 likes · 0 reposts · 18 replies Open on X →
@BritishBakeOff middle aged men across the country have just sat up in their chairs 4.4K views · 120 likes · 0 reposts · 1 replies Open on X →
@BritishBakeOff @EllieJaneTaylor @LiamcBakes @BenoitBlin_MCA @cherish_finden @Channel4 @EllieJaneTaylor was great hosting the pottery throw down. Fab choice! 646 views · 3 likes · 0 reposts · 0 replies Open on X →
@BritishBakeOff @EllieJaneTaylor @LiamcBakes @BenoitBlin_MCA @cherish_finden WE CANNOT WAIT. 1.9K views · 7 likes · 1 reposts · 0 replies Open on X →
@BritishBakeOff @EllieJaneTaylor @LiamcBakes @BenoitBlin_MCA @Channel4 Welcome to the Bake Off Family. 1.3K views · 11 likes · 0 reposts · 0 replies Open on X →
Sending all the love there is #gbbo https://t.co/9klCzuLt5l
0 views · 14.9K likes · 584 reposts · 397 replies Open on X →

Against accounts of the same size

3 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.

Median views108 417this account5 983median for 100K–1M
Reach, %15.93%this account1.49%median for 100K–1M
Engagement, %2.79%this account0.93%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post108 4175 98318.1×
Reach (views ÷ followers)15.93%1.49%10.7×
Engagement rate2.79%0.93%3.00×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.3K12 May
1.9K
646
4.4K26 Jan
6.3K
11.5K19 May
24.4K2 Jun
108.4K17 Aug
66.4K7 Sep
4.6M

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.87%12 May
0.42%
0.46%
2.73%26 Jan
1.32%
0.86%19 May
1.28%2 Jun
2.78%17 Aug
3.42%7 Sep
0.10%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes81.0%8 908 in total
Reposts6.5%716 in total
Replies6.3%698 in total
Quotes2.9%322 in total
Bookmarks3.3%358 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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