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The Brookings Institution

@BrookingsInst · Washington, DC · joined 02 Jun 2010

We equip decisionmakers with nonpartisan research and policy strategies to create a more prosperous and secure country and world.

449 315Followers
4 219Following
113 285Posts total
26.8KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views5 515this account12 273median for 100K–1M
Reach, %1.23%this account3.89%median for 100K–1M
Engagement, %0.20%this account1.25%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post5 51512 2730.45×
Reach (views ÷ followers)1.23%3.89%0.32×
Engagement rate0.20%1.25%0.16×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6.8K27 Aug
3.8K28 Aug
6.3K
5.5K1 Sep
4.5K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.33%27 Aug
0.16%28 Aug
0.27%
0.11%1 Sep
0.20%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.25%.

What the audience does

Likes58.2%39 in total
Reposts28.4%19 in total
Replies3.0%2 in total
Bookmarks10.4%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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