Desmond Shum ✓

@DesmondShum · United Kingdom · joined 07 Dec 2018

Author of Red Roulette. Ex - China RE developer, PE, CPPCC member, CFA, Beijinger … Current - Hong Konger, dad, home chef, Forever - Shanghainese

51 979Followers

184Following

2 985Posts total

196.7KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views40 014this account2 392median for 10K–100K

Reach, %76.98%this account7.18%median for 10K–100K

Engagement, %0.70%this account1.50%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	40 014	2 392	16.7×
Reach (views ÷ followers)	76.98%	7.18%	10.7×
Engagement rate	0.70%	1.50%	0.47×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

40K29 Aug

50.1K30 Aug

73.2K

11.6K31 Aug

21.7K1 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.75%29 Aug

0.44%30 Aug

0.40%

0.70%31 Aug

0.73%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.50%.

What the audience does

Likes60.8%878 in total

Reposts7.2%104 in total

Replies3.9%56 in total

Quotes1.1%16 in total

Bookmarks27.1%391 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

A Stronger Xi, a Weaker System What do the fall of Zhong Shaojun, the dismantling of Wang Qishan’s network, and the rise of “san-fei” officials have in common? Taken together, they may reveal something more important than another round of elite reshuffling: the rules, 21.7K views · 138 likes · 15 reposts · 5 replies 01 Sep 2026 From “Involution” to “Unworthy Forebears”: What China’s Internet Slang Reveals About Its Changing Social Psychology Yesterday, I came across a “Five Traps” formulation that had circulated in China around 2023. I had not paid much attention to it at the time, but I found it 11.6K views · 69 likes · 10 reposts · 3 replies 31 Aug 2026 许教授的制度基因一书，令我受益良多。从这视角解析修昔底德陷阱非常深刻，向大家推荐此文 73.2K views · 254 likes · 25 reposts · 13 replies 30 Aug 2026 I fully endorse the following post on “Thucydides Trap” from my most respected historian on ccp - though he’s a respected economist 🥳. Xu’s book “Institution Genes” is my go to book for understanding CCP 50.1K views · 193 likes · 16 reposts · 10 replies 30 Aug 2026 I translated my writing “Victims of power Believers of power” from two days ago for my Chinese followers here. The writing is being discussed by YouTuber, but I feel their excerpts doesn’t represent me fully. 我把我前两天对薄瓜瓜对我回应的回应😂 ”权力的受害者权力的信仰者” 40K views · 224 likes · 38 reposts · 25 replies 29 Aug 2026