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Heather Endresen

@EndresenHeather · Orange County, CA · joined 19 Feb 2021

Tweeting about SMB M&A | Owner @ Viso Business Capital | Dedicated to assisting Acquisition Entrepreneurs SBA 7(a) | SBA 504 | CA iBank | USDA

18 171Followers
2 663Following
4 671Posts total
108.8KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views1 978this account1 637median for 10K–100K
Reach, %10.89%this account5.01%median for 10K–100K
Engagement, %0.99%this account1.81%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 9781 6371.21×
Reach (views ÷ followers)10.89%5.01%2.17×
Engagement rate0.99%1.81%0.55×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

91.9K24 Jan
3141 Feb
3225 May
1015 Aug
2.3K28 Aug
2K31 Aug
8.1K1 Sep
765
268
3.1K2 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.11%24 Jan
0.32%1 Feb
3.12%25 May
10.00%15 Aug
0.99%28 Aug
0.71%31 Aug
0.87%1 Sep
0.78%
1.12%
1.44%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.81%.

What the audience does

Likes55.4%211 in total
Reposts1.8%7 in total
Replies11.0%42 in total
Quotes0.8%3 in total
Bookmarks31.0%118 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Sent 2 letters to SBA today (co-signed with several QofE providers and SMB law firms) asking for some policy clarifications aimed at better diligence processes and better working capital structures for business acquisition loans. Quality of Earnings: We asked SBA to (1) https: 3.1K views · 35 likes · 1 reposts · 8 replies 02 Sep 2026 @EndresenHeather PG insurance is a game changer I agree, I’ve seen more people lately say yes and “get off the couch” to work on something now that they can de risk to an appropriate level 268 views · 2 likes · 0 reposts · 1 replies 01 Sep 2026 https://t.co/Z3vxrY6ZTV 765 views · 5 likes · 0 reposts · 1 replies 01 Sep 2026 With SBA increasing the requiring for Personal Guarantor-funded equity to 5% of the deal + the entrance of Personal Guarantor insurance, the SMB market is now a friendlier place for buyers with more to lose. Meaning, I think there are very experienced people who have sat on the 8.1K views · 58 likes · 2 reposts · 9 replies 01 Sep 2026 https://t.co/Qh2DOmxrfy 2K views · 12 likes · 0 reposts · 2 replies 31 Aug 2026 SMB buyers who need to include buy-side advisor fees or large amounts of permanent working capital in their term loan: New SOP requires the business valuation to support the total amount being financed, not just what is on the LOI as "purchase price" https://t.co/tUAprfVT9d 2.3K views · 17 likes · 0 reposts · 6 replies 28 Aug 2026 @EndresenHeather This is great. My opportunity lies in finding the right opportunity. 10 views · 1 likes · 0 reposts · 0 replies 15 Aug 2026 @EndresenHeather I've been similar calls with SBA lenders and found them immensely helpful. For somebody who wants to buy a business, it is imperative that the deal matches what is financeable by the bank. You should know this before you write your offer. 32 views · 1 likes · 0 reposts · 0 replies 25 May 2026 @EndresenHeather Why buy a small business when you could just build a treehouse? Kidding! Sounds valuable—count me in for those insights! 314 views · 0 likes · 0 reposts · 1 replies 01 Feb 2025 SMB Buyers, join me Tuesday morning for a value-packed 60 minutes: ☑️ 5 stages of acquiring a small business and what you need to be prepared for in each stage; ☑️Get the tools and information to know how to write offers that will qualify for SBA financing; ☑️Know the terms and 91.9K views · 80 likes · 4 reposts · 14 replies 24 Jan 2025

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