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Brandon Katz

@Great_Katzby · joined 11 May 2010

Director of Insights & Content Strategy @ Greenlight Analytics I Past: @ParrotAnalytics, @TheWrap, @Observer I Washington Commanders Fan

13 175Followers
2 202Following
59 159Posts total
9.7KViews on collected posts

Latest posts

There’s been nothing good about being a #WashingtonCommanders fan in my lifetime. Nothing. 650 views · 6 likes · 1 reposts · 1 replies Open on X →
@Great_Katzby Why did I receive this crap who are you anyways the Great nobody 39 views · 0 likes · 0 reposts · 1 replies Open on X →
I’m at a wedding and the DJ transitioned from “Billie Jean” to another song after just 60 seconds. He should be thrown in wedding jail for life in my opinion. 967 views · 8 likes · 0 reposts · 1 replies Open on X →
About to hop on a 3.5 hour train ride. Ask me anything to help pass the time 🙏🏻 511 views · 1 likes · 0 reposts · 5 replies Open on X →
Had the pleasure of doing a Q&A with film/film marketing students at @NYUTischSchool tonight covering how research and data fits into the industry. I think the future of Hollywood is in good hands. 456 views · 6 likes · 1 reposts · 1 replies Open on X →
@Great_Katzby This is INCREDIBLE news!! Can’t wait to dive into this when it’s released. Congrats Brandon. Couldn’t think of a more deserving person. 48 views · 1 likes · 0 reposts · 1 replies Open on X →
@Great_Katzby Yooooooo! Congrats!! 29 views · 1 likes · 0 reposts · 1 replies Open on X →
@Great_Katzby Yes mate! This is so good, can't wait to buy this. Sounds great. Glad to have been a miniature soundboard for you. 52 views · 1 likes · 0 reposts · 1 replies Open on X →
Some personal news: I co-wrote a book! It explores the fascinating nooks and crannies of the celebrity economy and dispels common misconception about Hollywood hustling. Big juicy numbers, fun anecdotes, and some dumb jokes. Stay tuned 🍿📘 https://t.co/MppxIf1Oa0
7K views · 71 likes · 6 reposts · 13 replies Open on X →

Against accounts of the same size

9 posts from the last 90 days, next to the 10K–100K follower range. right around the median for its follower range.

Median views456this account924median for 10K–100K
Reach, %3.46%this account3.62%median for 10K–100K
Engagement, %1.75%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post4569240.49×
Reach (views ÷ followers)3.46%3.62%0.96×
Engagement rate1.75%1.52%1.15×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

7K17 Jul
52
29
48
45617 Sep
511
96720 Sep
39
650

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.32%17 Jul
3.85%
6.90%
4.17%
1.75%17 Sep
1.17%
0.93%20 Sep
2.56%
1.23%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes71.4%95 in total
Reposts6.0%8 in total
Replies18.8%25 in total
Quotes1.5%2 in total
Bookmarks2.3%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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