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Kevin Madden

@KevinMaddenDC · Washington, DC · joined 23 Feb 2009

I help lead @PentaGrp | Strategic advisory/advocacy/comms pro | American aquarium drinker | "Hope is not a strategy."

39 619Followers
9 075Following
53 257Posts total
6.1KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views797this account1 756median for 10K–100K
Reach, %2.01%this account5.38%median for 10K–100K
Engagement, %0.88%this account1.75%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post7971 7560.45×
Reach (views ÷ followers)2.01%5.38%0.37×
Engagement rate0.88%1.75%0.50×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.7K5 Sep
797
3.4K
126
118

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.57%5 Sep
0.88%
1.84%
0.00%
0.85%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.75%.

What the audience does

Likes90.7%88 in total
Reposts2.1%2 in total
Replies4.1%4 in total
Quotes3.1%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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