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Matthew Todd 🌏🔥 ✓

@MrMatthewTodd · London · joined 18 Apr 2009

Award winning writer. ‘Straight Jacket' ('An essential read for every gay person on the planet’ Elton John). Matthew Todd on B Sky

65 258Followers
13 104Following
112 589Posts total
169KViews on collected posts

Latest posts

Bugs me that so many people are rightly reacting to the AI threat but have ignored this for decades. https://t.co/ML40kj18XR
1.7K views · 189 likes · 38 reposts · 10 replies Open on X →
Obligatory annual ‘it’s pathetic we care more about phones and gadgets and the cult of tech than the burning planet’ tweet #AppleEvent https://t.co/qjwE8UNlsr
834 views · 5 likes · 2 reposts · 0 replies Open on X →
Similar to their failure on climate change, the media have checked out of informing the public how serious covid still is. It’s not just a respiratory illness, it’s a blood vessel disease. It can damage your heart, brain, potentially every organ in your body. It dysregulates 5.4K views · 220 likes · 72 reposts · 7 replies Open on X →
@MrMatthewTodd Many are trying to be optimistic, saying collapse of civilization by 2100, but the data indicates 2050 now. 1.4K views · 33 likes · 3 reposts · 0 replies Open on X →
@MrMatthewTodd To think of this trajectory we are on, and then to elect someone like Donald Trump who is not only clueless about the problem, he is rapidly accelerating the problem. How is it possible that 77 million people would vote for this destruction? It was so obvious what 1.2K views · 21 likes · 4 reposts · 2 replies Open on X →
@MrMatthewTodd And the idiot politicians with billionaire data centres pushing it rather than stopping it. 1.3K views · 30 likes · 5 reposts · 0 replies Open on X →
This is really happening. This is really coming. We need unprecedented public attention, media amplification, political ambition and action, Now. https://t.co/OvyPgvf2dv
2:14
71.2K views · 1.2K likes · 480 reposts · 50 replies Open on X →
@MrMatthewTodd Name the companies and leaders causing climate crises Trump to Modi, Putin to Netanyahu. https://t.co/6EFJnbYQAq
1:03
158 views · 2 likes · 0 reposts · 0 replies Open on X →
@MrMatthewTodd Sir Hohn, please use your money to make this happen. Start by planting a million trees a year. At least. 345 views · 9 likes · 0 reposts · 0 replies Open on X →
@MrMatthewTodd Trouble is there is almost no unilateral path that doesn't hurt the person or business taking it. The approaches must be systemic. 434 views · 6 likes · 0 reposts · 1 replies Open on X →
Sir Chris Hohn, one of Britain’s richest men, says ‘any idiot’ can recognise climate change and any smart business should be cutting emissions, fast. https://t.co/tPViOoGVgl https://t.co/xSZCQAhuUA
85K views · 1.3K likes · 474 reposts · 38 replies Open on X →

Against accounts of the same size

11 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views1 339this account935median for 10K–100K
Reach, %2.05%this account3.66%median for 10K–100K
Engagement, %2.48%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 3399351.43×
Reach (views ÷ followers)2.05%3.66%0.56×
Engagement rate2.48%1.52%1.63×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

85K9 Aug
434
345
15810 Aug
71.2K29 Aug
1.3K30 Aug
1.2K
1.4K
5.4K9 Sep
834
1.7K

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.08%9 Aug
1.61%
2.61%
1.27%10 Aug
2.47%29 Aug
2.61%30 Aug
2.29%
2.53%
5.56%9 Sep
0.84%
14.14%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes63.7%3 001 in total
Reposts22.9%1 078 in total
Replies2.3%108 in total
Bookmarks11.1%525 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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