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Multifamily Madness ✓

@MultifamilyMad · Cold Calling your Mom · joined 08 Dec 2021

Brokered 600+ real estate transactions. Owner of several apartment complexes & neighborhood strip malls.

76 086Followers
306Following
10 180Posts total
123.6KViews on collected posts

Latest posts

@MultifamilyMad The 2021 multifamily business plan in one tweet. 923 views · 18 likes · 0 reposts · 0 replies Open on X →
@MultifamilyMad @robbiehendricks 5% annual rent growth?!? Gotta get those numbers up. 980 views · 11 likes · 0 reposts · 4 replies Open on X →
@MultifamilyMad but at least it was agreeable gray 1.3K views · 36 likes · 0 reposts · 2 replies Open on X →
So you underwrote to a 4% exit cap rate, 5% annual rent growth, didn’t account for a tax reassessment and you painted everything gray? All with other people’s money? https://t.co/pSvPn8l1uh
37.8K views · 779 likes · 16 reposts · 32 replies Open on X →
@MultifamilyMad You use a third party management company? If so, same one across all rentals? 570 views · 3 likes · 0 reposts · 1 replies Open on X →
@MultifamilyMad What part of the country? 752 views · 3 likes · 0 reposts · 1 replies Open on X →
@MultifamilyMad Little ones like that make me want to sell all of our units and just buy those substantially smaller headache multifamilies. Congrats! 833 views · 11 likes · 0 reposts · 0 replies Open on X →
15-unit apartment building I purchased in Dec of 2024 for $1M cash. 3 months later it appraiser for $1.3M Rent roll at purchase: $10,285 Rent roll today: $15,325 Property is conservatively worth $1.5M after putting about $40k total into it. Love the base hits on these little
36.1K views · 445 likes · 6 reposts · 42 replies Open on X →
Why I love these non-anchored neighborhood retail centers. I put the space up for lease and had people fighting for the space! I landed on a physical therapist that wanted to move her private practice to a better location. - 3-year lease - Modified gross - $900 per month - 3%
9.4K views · 69 likes · 1 reposts · 12 replies Open on X →
Parking lot is empty at 11 in the afternoon. Love to see it! https://t.co/naahx0pAez
23.8K views · 200 likes · 0 reposts · 19 replies Open on X →
What book are you reading right now that you are really enjoying? Need to add to my list. 11.1K views · 27 likes · 0 reposts · 43 replies Open on X →
We're at the point in the RE cycle where sunbelt multi is underwritten with a DOWNSIDE case of: 4.75 cap exit and annual rent growth of 11% (vs. 14% in base case). This deal has 50/50 promote, 3.6 going-in cap rate, SOFR+375 debt (3 yr IO, 68% LTC on senior). And it'll get done.
0 views · 177 likes · 7 reposts · 32 replies Open on X →

Against accounts of the same size

11 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views1 260this account995median for 10K–100K
Reach, %1.66%this account3.92%median for 10K–100K
Engagement, %1.32%this account1.54%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 2609951.27×
Reach (views ÷ followers)1.66%3.92%0.42×
Engagement rate1.32%1.54%0.86×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

11.1K7 Sep
23.8K8 Sep
9.4K9 Sep
36.1K14 Sep
833
752
57015 Sep
37.8K16 Sep
1.3K
980
923

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.63%7 Sep
0.92%8 Sep
0.88%9 Sep
1.37%14 Sep
1.32%
0.53%
0.70%15 Sep
2.19%16 Sep
3.02%
1.53%
1.95%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.54%.

What the audience does

Likes81.6%1 602 in total
Reposts1.2%23 in total
Replies7.9%156 in total
Quotes0.2%4 in total
Bookmarks9.1%178 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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