Sam Freedman

@Samfr · joined 16 Jan 2009

Writes the UK's most popular politics Substack (https://t.co/bcjXR0ncfL). New book - "Failed State" - now out https://t.co/uPuWlb39R3.

150 702Followers

1 352Following

174 533Posts total

145.3KViews on collected posts

Against accounts of the same size

11 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views5 538this account5 821median for 100K–1M

Reach, %3.67%this account2.43%median for 100K–1M

Engagement, %0.64%this account1.43%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	5 538	5 821	0.95×
Reach (views ÷ followers)	3.67%	2.43%	1.51×
Engagement rate	0.64%	1.43%	0.45×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

13.3K29 Aug

55.9K30 Aug

5.5K

222

38.5K31 Aug

179

192

204

16.8K1 Sep

9.4K

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.12%29 Aug

0.12%30 Aug

0.34%

0.10%

3.15%

1.14%31 Aug

1.68%

2.60%

2.94%

0.12%1 Sep

0.64%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.43%.

What the audience does

Likes65.7%473 in total

Reposts16.2%117 in total

Replies6.4%46 in total

Quotes1.7%12 in total

Bookmarks10.0%72 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

https://t.co/ms9EzoHdhG 9.4K views · 47 likes · 10 reposts · 1 replies 01 Sep 2026 New post: "Madmen and realists" In which I look at the disaster of Trump's foreign policy. And options for what it could look like under a president who is a bully in obvious cognitive decline. (Free to read) https://t.co/3CWqCzWpJX 16.8K views · 14 likes · 4 reposts · 1 replies 01 Sep 2026 @Samfr @dwallacewells What are they arguing? 1) our emissions are too small to matter if no one else acts (clue: 196 nations have agreed to act) Or 2) so long as everyone else acts, they won’t notice if we don’t as our emissions are too small (free rider) Which? https://t.co/ 204 views · 3 likes · 2 reposts · 1 replies 31 Aug 2026 @Samfr I think the issue is more we have already reduced our emissions more than *any* other developed economy from peak, and *if* continuing to shoulder more than our fair share of the burden impacts cost of living and the economy then it makes sense to look at it 192 views · 5 likes · 0 reposts · 0 replies 31 Aug 2026 @Samfr "global leadership" in setting targets is not the same as global leadership in cutting emissions without serious harm to growth, employment, standards of living etc. 179 views · 3 likes · 0 reposts · 0 replies 31 Aug 2026 On the argument that it's futile for Britain to do anything about climate change. https://t.co/NuXnrr95Fk 38.5K views · 323 likes · 81 reposts · 30 replies 31 Aug 2026 @Samfr Every single prediction has been wrong. Every single one. Be quiet until you get something right. 222 views · 6 likes · 0 reposts · 1 replies 30 Aug 2026 Plus our other posts from this week... 5K views · 4 likes · 1 reposts · 0 replies 30 Aug 2026 Bonus content: I didn't include them in the post, but these are some of the ads from the 1990s I mention that were done by a fossil fuel funded front group called "Informed Citizens for the Environment". https://t.co/Uhizs1dCuB 5.5K views · 13 likes · 3 reposts · 3 replies 30 Aug 2026 New post: With climate change now visible all around us opponents of action are changing tack. Dismantling their new attacks helps identify a hidden structure in political argument that is often used to try and kill popular policies. (£/free trial) https://t.co/YWeCqOVFAr 55.9K views · 45 likes · 12 reposts · 8 replies 30 Aug 2026 My post from this week on the right's latest obsession: "suicidal empathy". Where it comes from; why it's so dangerous; and what a proper analysis of empathy tells us about policy. https://t.co/Vz0gLw5hK7 13.3K views · 10 likes · 4 reposts · 1 replies 29 Aug 2026