Universal Music Group

Against accounts of the same size

4 posts from the last 90 days, next to the 1M–10M follower range. below its peers on both reach and engagement.

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.41%.

What the audience does

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.