UPI ✓

@UPI_NPCI · Mumbai, India · joined 29 Aug 2016

Revolutionizing digital payments. Easy, safe, and instant transactions at your fingertips. Powered by @NPCI_NPCI

225 345Followers

142Following

48 853Posts total

9.5MViews on collected posts

Latest posts

UPI ✓@UPI_NPCI9 Sep

Credit on UPI takes another step towards wider financial inclusion. Government Scheme beneficiaries can now access eligible formal credit more seamlessly through UPI, supported by India’s leading public sector banks. #CreditOnUPI #UPI #GovernmentSchemes https://t.co/VZE4VZvoYO

0:35

2K views · 6 likes · 2 reposts · 0 replies Open on X →

UPI ✓@UPI_NPCI8 Sep

As generations change, trusted family businesses evolve with them, embracing new ways to serve their customers. With UPI, progress becomes a natural part of the everyday. For any UPI related help, visit: https://t.co/z3WSlTKmda #UPI #UPIChalega #SmallBusinesses https://t.co/DE

2.2K views · 2 likes · 0 reposts · 0 replies Open on X →

UPI ✓@UPI_NPCI7 Sep

With UPI Circle, you can make everyday payments easier for your loved ones. Add someone you trust to your UPI Circle, set a payment limit that works for you, and let them make payments from your UPI account safely and conveniently, even if they don’t have a bank account of their

1:32

3.6K views · 3 likes · 0 reposts · 1 replies Open on X →

UPI ✓@UPI_NPCI5 Sep

@UPI_NPCI Happy Teacher's Day 10 views · 0 likes · 0 reposts · 0 replies Open on X →

UPI ✓@UPI_NPCI5 Sep

Some lessons stay with us long after we leave the classroom. The habit of pausing before you act is one of them. This Teacher’s Day, let’s carry that lesson into our lives: pause, think and stay alert. #UPI #UPIChalega #TeachersDay #DigitalSafety https://t.co/jXKqaYdrPB

4.7K views · 7 likes · 1 reposts · 3 replies Open on X →

UPI ✓@UPI_NPCI31 Aug

@UPI_NPCI cant imagine life without upi now honestly soo good 314 views · 3 likes · 0 reposts · 1 replies Open on X →

UPI ✓@UPI_NPCI28 Aug

@UPI_NPCI UPI has been great for India. 1.1K views · 3 likes · 0 reposts · 1 replies Open on X →

UPI ✓@UPI_NPCI26 Aug

From the little things we do every day to the big moments that take us places, UPI has become a part of how we move, connect, and pay. UPI: The Payment Language of India. 10 Years of UPI https://t.co/SXgaZlxzd3

1:12

9.4M views · 2.1K likes · 132 reposts · 39 replies Open on X →

Against accounts of the same size

8 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views2 072this account4 817median for 100K–1M

Reach, %0.92%this account1.79%median for 100K–1M

Engagement, %0.17%this account1.32%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	2 072	4 817	0.43×
Reach (views ÷ followers)	0.92%	1.79%	0.51×
Engagement rate	0.17%	1.32%	0.13×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

9.4M26 Aug

1.1K28 Aug

31431 Aug

4.7K5 Sep

3.6K7 Sep

2.2K8 Sep

2K9 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.02%26 Aug

0.35%28 Aug

1.27%31 Aug

0.24%5 Sep

0.00%

0.11%7 Sep

0.09%8 Sep

0.41%9 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.32%.

What the audience does

Likes87.2%2 098 in total

Reposts5.6%135 in total

Replies1.9%45 in total

Bookmarks5.4%129 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.