Advertising Week
@advertisingweek · NYC, London, Tokyo, Mexico, Sydney, Johannesburg · joined 19 Feb 2009
The world's foremost curator of advertising, marketing, and technology content since 2004.
Against accounts of the same size
5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.
| Metric | This account | Median for 100K–1M | Ratio |
|---|---|---|---|
| Median views per post | 462 | 21 891 | 0.02× |
| Reach (views ÷ followers) | 0.40% | 6.81% | 0.06× |
| Engagement rate | 0.38% | 1.14% | 0.33× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.14%.
What the audience does
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
Latest posts
Similar accounts
Uphold ✓
@UpholdInc
231.2K followers
· 87.6K posts
Sabine Hossenfelder ✓
@skdh
231.1K followers
· 50.1K posts
The Overlap ✓
@WeAreTheOverlap
231.1K followers
· 8.3K posts
Jorge Zarza🇲🇽
@jzarzap
231.1K followers
· 67.3K posts
Shereen Bhan ✓
@ShereenBhan
231K followers
· 65.5K posts
Paul
@PaulTwigg4
231K followers
· 183.4K posts
FNAssist ✓
@FN_Assist
230.7K followers
· 49.8K posts
Kathy Barnette ✓
@Kathy4Truth
230.5K followers
· 26K posts