Daniel Ek ✓

@eldsjal · The interwebs · joined 12 Dec 2007

Father, Principal @ PM - Trying to build things that matter | Founder of Spotify and Neko Health

767 074Followers

879Following

7 074Posts total

305.8KViews on collected posts

Against accounts of the same size

1 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views55 824this account4 276median for 100K–1M

Reach, %7.28%this account1.65%median for 100K–1M

Engagement, %0.42%this account1.37%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	55 824	4 276	13.1×
Reach (views ÷ followers)	7.28%	1.65%	4.41×
Engagement rate	0.42%	1.37%	0.31×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

76.5K19 Dec

1.1K

4.8K20 Dec

15.8K

15.2K29 Dec

65.5K1 Jan

37.7K10 Feb

33.2K

55.8K18 Aug

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.36%19 Dec

0.92%

0.60%20 Dec

0.25%

0.86%29 Dec

1.69%1 Jan

0.17%10 Feb

0.65%

0.42%18 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.37%.

What the audience does

Likes71.4%1 746 in total

Reposts3.7%91 in total

Replies10.3%253 in total

Quotes0.6%15 in total

Bookmarks13.9%341 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Really exciting to see 25,000 people already on the @Neko waitlist in New York! 55.8K views · 181 likes · 14 reposts · 39 replies 18 Aug 2026 · Open on X →

Q4 2025 was my final quarter as CEO of Spotify, and it was a strong one. Continued momentum, new records, and a lot of progress across the company. I’m grateful to the teams globally who made it possible and looking forward to seeing Spotify’s next chapter with Alex and Gustav as 33.2K views · 164 likes · 13 reposts · 35 replies 10 Feb 2026 · Open on X →

We closed out Q4 2025 with strong user growth and continued momentum. From our biggest Wrapped ever, to Prompted Playlist, and expanding audiobooks to new markets, we’re focused on delivering value for users, artists, creators and authors. https://t.co/8j1E7c8yUP 37.7K views · 54 likes · 5 reposts · 3 replies 10 Feb 2026 · Open on X →

Happy New Year! https://t.co/Wz694z6o4i 65.5K views · 964 likes · 41 reposts · 95 replies 01 Jan 2026 · Open on X →

Really cool to see how many new features we launched for Spotify listeners this year. They were all built to make Spotify more personalized, useful, and fun. Proud of the teams that made these happen. We said we wanted to be the world’s leading audio platform. Every feature, 15.2K views · 90 likes · 10 reposts · 31 replies 29 Dec 2025 · Open on X →

@eldsjal Here’s a list of my 100 favorite books https://t.co/PcQcInJeF9 15.8K views · 37 likes · 1 reposts · 1 replies 20 Dec 2025 · Open on X →

@eldsjal The Barry Diller bio is a great listen ( he reads it himself). Lots of good bios this year. The Bill Buckley bio is maybe the best biography in a long time. 4.8K views · 27 likes · 0 reposts · 2 replies 20 Dec 2025 · Open on X →

@eldsjal The Science of Being Great by Wallace D. Wattles https://t.co/RovfDPIPYt 1.1K views · 9 likes · 0 reposts · 1 replies 19 Dec 2025 · Open on X →

The holiday season is a good time to pick up a new book. This year, I ended up borrowing a few recs from friends after seeing their Wrapped stories. I've been working my way through those lists but curious what books everyone is listening to right now? 76.5K views · 220 likes · 7 reposts · 46 replies 19 Dec 2025 · Open on X →