Lei Jun ✓

@leijun · joined 25 Apr 2012

Founder and CEO of @Xiaomi Passion is the reason and the answer

498 796Followers

91Following

3 543Posts total

1.8MViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views70 554this account5 495median for 100K–1M

Reach, %14.14%this account2.30%median for 100K–1M

Engagement, %0.43%this account1.45%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	70 554	5 495	12.8×
Reach (views ÷ followers)	14.14%	2.30%	6.15×
Engagement rate	0.43%	1.45%	0.29×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

313.4K28 Aug

1.1M31 Aug

1.8K

817

4941 Sep

53.4K

87.7K2 Sep

208K3 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.29%28 Aug

0.07%31 Aug

0.56%

0.24%

1.01%1 Sep

1.06%

1.58%2 Sep

0.29%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.45%.

What the audience does

Likes82.0%3 741 in total

Reposts7.1%326 in total

Replies5.0%229 in total

Quotes0.8%38 in total

Bookmarks5.0%227 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Xiaomi Auto enters Europe in 2027. MoUs signed with the first batch of eight leading German automotive dealer groups at IFA Berlin 2026. See you on the road. https://t.co/B4MMqQbULa 208K views · 511 likes · 50 reposts · 30 replies 03 Sep 2026 Our latest Xiaomi XRING chips are being showcased at IFA for the first time. From smartphones to autonomous driving, they will help power AI across Xiaomi's "Human × Car × Home" smart ecosystem. Xiaomi 18 Fold will be the first flagship powered by Xiaomi XRING O3. https://t.co/5D 87.7K views · 1.2K likes · 118 reposts · 45 replies 02 Sep 2026 Mijia is entering Europe at scale. I'm excited to see our smart home products reach more families and become part of everyday life in more markets. This is another important step forward for Xiaomi's "Human × Car × Home" smart ecosystem. 53.4K views · 489 likes · 48 reposts · 27 replies 01 Sep 2026 @leijun https://t.co/O4ad6fCMAA 494 views · 5 likes · 0 reposts · 0 replies 01 Sep 2026 @leijun Xiaomi should enter the Brazilian market. Currently, Samsung dominates the smart home ecosystem market, and I believe Xiaomi has better products. Not to mention that Brazilians have a great affinity for Chinese products 817 views · 2 likes · 0 reposts · 0 replies 31 Aug 2026 @leijun Can one assume this indicates the EU market entry of Xiaomi is close? 1.8K views · 7 likes · 0 reposts · 3 replies 31 Aug 2026 Xiaomi is at IFA for the first time, September 4 to 8. Our largest overseas showcase of the "Human × Car × Home" smart ecosystem, over 3,300 square meters and nearly 400 products. All three cars will be there: Xiaomi SU7 Max, Xiaomi SU7 Ultra, and Xiaomi Vision GT. So will https 1.1M views · 734 likes · 66 reposts · 38 replies 31 Aug 2026 Buying big potted plants is easy. Getting them home is the hard part. https://t.co/bbJDLoTvpY 313.4K views · 787 likes · 44 reposts · 86 replies 28 Aug 2026