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Matthew Kassel

@matthewkassel

Features reporter at @jewishinsider. My motto: Dress British, think Yiddish. matthew@jewishinsider.com

7 013Followers
6 437Following
24 430Posts total
1.5MViews on collected posts

Latest posts

@matthewkassel Im honestly growing to seriously dislike Tucker Carlson 1.8K views · 62 likes · 1 reposts · 2 replies Open on X →
@matthewkassel Honestly? Who cares what @TuckerCarlson says at this point? He's just a pundit desperately seeking attention. 2.8K views · 130 likes · 5 reposts · 3 replies Open on X →
@matthewkassel The glib comparison of 9/11 deaths to a D3 hockey stadium is remarkable. 5.5K views · 147 likes · 3 reposts · 2 replies Open on X →
In his newsletter, Tucker Carlson defends Abdul El-Sayed’s comments about 9/11 and attacks Mike Rogers as a “so-called conservative” who should be kept “far away from Washington” https://t.co/W1GyJGsPNc
405K views · 1.4K likes · 183 reposts · 46 replies Open on X →
@matthewkassel Many Zionist freaks in these comments demonstrating exactly why capitulating to their demands—to any extent—is pointless. 5.5K views · 574 likes · 14 reposts · 0 replies Open on X →
@matthewkassel God this is so exhausting. Do Jewish politicians hire Muslim community leaders? 4.6K views · 410 likes · 12 reposts · 3 replies Open on X →
@matthewkassel It's absolutely gonna be one of those radical "as a Jew" folks who hates the Jewish state and half the worlds Jews who currently live there. 10.7K views · 452 likes · 13 reposts · 13 replies Open on X →
El-Sayed’s “campaign intends to hire a Jewish liaison and is in the midst of an interview process for the role, which includes talking with Jewish community leaders, a person familiar with the campaign told JTA” https://t.co/mmYGzE656E 1.1M views · 370 likes · 78 reposts · 311 replies Open on X →

Against accounts of the same size

8 posts from the last 90 days, next to the under 10K follower range. reaches fewer people than peers, but engages them much harder.

Median views5 506this account4 175median for under 10K
Reach, %78.52%this account250.82%median for under 10K
Engagement, %4.06%this account1.41%median for under 10K
MetricThis accountMedian for under 10KRatio
Median views per post5 5064 1751.32×
Reach (views ÷ followers)78.52%2.5× audience0.31×
Engagement rate4.06%1.41%2.88×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.1M31 Aug
10.7K
4.6K
5.5K
405K11 Sep
5.5K
2.8K
1.8K

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.10%31 Aug
4.48%
9.23%
10.74%
0.39%11 Sep
2.75%
4.87%
3.64%

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.41%.

What the audience does

Likes71.9%3 498 in total
Reposts6.4%309 in total
Replies7.8%380 in total
Quotes5.2%251 in total
Bookmarks8.8%427 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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