McKay Coppins ✓

@mckaycoppins · Washington, DC · joined 20 Feb 2009

Staff writer, @TheAtlantic. NYT bestselling author of ROMNEY: A RECKONING. Co-host, Deseret Voices podcast. Contributor, MSNOW.

140 517Followers

3 138Following

7 808Posts total

967KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views55 531this account12 273median for 100K–1M

Reach, %39.52%this account3.89%median for 100K–1M

Engagement, %0.47%this account1.25%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	55 531	12 273	4.52×
Reach (views ÷ followers)	39.52%	3.89%	10.2×
Engagement rate	0.47%	1.25%	0.38×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

358.9K2 Nov

414.8K6 Aug

32.1K7 Aug

55.5K8 Aug

90.1K27 Aug

15.6K28 Aug

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.27%2 Nov

0.12%6 Aug

0.67%7 Aug

0.28%8 Aug

0.48%27 Aug

1.62%28 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.25%.

What the audience does

Likes73.0%2 065 in total

Reposts6.5%183 in total

Replies7.5%213 in total

Quotes2.5%70 in total

Bookmarks10.5%297 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Last year, I made the questionable decision to spend an entire NFL season gambling on my phone while reporting on the sports-betting industry. The resulting Atlantic cover story generated more conversation than I expected about what the gambling boom is doing to sports, politics, 15.6K views · 220 likes · 16 reposts · 14 replies 28 Aug 2026 Spencer Cox tried to heal American politics. It almost broke him. I visited the Utah governor's hometown to interview him about the Charlie Kirk assassination, the backlash to his Trump endorsement, his new book, and his dark night of the soul. https://t.co/pH9n2BH4gF 90.1K views · 275 likes · 46 reposts · 78 replies 27 Aug 2026 A truly dystopian story about an improbable influencer and the algorithmic prison he's locked himself in. 55.5K views · 138 likes · 12 reposts · 4 replies 08 Aug 2026 Think I'm going to politely pass on this opportunity https://t.co/Seiiac2PXu 32.1K views · 194 likes · 9 reposts · 9 replies 07 Aug 2026 For @washingtonian, I spent the last few months talking to the influencer Tony P in DC and trying to figure out why we chase after attention even when it hurts us. https://t.co/2YoHpP4oXS 414.8K views · 427 likes · 49 reposts · 10 replies 06 Aug 2026 Thrilled to share that my book ROMNEY: A RECKONING will debut at No. 3 on the New York Times Best Sellers list! Can't tell you how grateful I am for everyone who's bought the book, read it, shared it, and engaged with it. This entire experience has been surreal. https://t.co/nAIU 358.9K views · 811 likes · 51 reposts · 98 replies 02 Nov 2023