Mike Smith ✓

@mikesmith187 · Philadelphia, PA · joined 01 Dec 2009

Give more than you take. Design → @smith_diction Branding inquiries → mike@smith-diction.com

27 750Followers

590Following

26 826Posts total

567.4KViews on collected posts

Latest posts

Mike Smith ✓@mikesmith1874 Sep

Are you at the airport? Are you extremely stressed? Well guess what!! ✈️ IT’S TIME FOR THE AIRPORT QUEST ✈️ During this quest we’ll change your gate twice, a strange loud beeping noise will be your soundtrack as you journey through tunnels only trash should be transported 2.6K views · 25 likes · 0 reposts · 8 replies Open on X →

Mike Smith ✓@mikesmith18730 Aug

MAJOR PULL AT THE AIRPORT!!! Little heavy on the left side but still an absolutely beautiful card. https://t.co/cKlX5SU5SH 7K views · 92 likes · 0 reposts · 2 replies Open on X →

Mike Smith ✓@mikesmith18729 Aug

My block is cooler than yours. https://t.co/1HqWRTPid5 5K views · 74 likes · 0 reposts · 8 replies Open on X →

Mike Smith ✓@mikesmith18727 Aug

@mikesmith187 have you considered starting fights online all the time 1.6K views · 58 likes · 0 reposts · 6 replies Open on X →

Mike Smith ✓@mikesmith18727 Aug

@mikesmith187 You’re 100% correct. It’s all smoke & mirrors. Once paid for it, got nothing in return. I get more traction posting stuff myself. 572 views · 4 likes · 0 reposts · 0 replies Open on X →

Mike Smith ✓@mikesmith18727 Aug

@mikesmith187 Not a fool. There’s a PR and affiliate marketing apparatus that is more like performance marketing. Most design studios would never interact with paid media, only earned media. Lesser known studios than yours are constantly trying to game search results through S 575 views · 8 likes · 0 reposts · 2 replies Open on X →

Mike Smith ✓@mikesmith18727 Aug

One thing that no one talks about on here is press. As a small studio I literally refuse to pay for press. It seems so weird to me for instagram curation accounts to ask for money to post? Am I crazy here? I think I feel this way because one time when I was younger I actually 11.1K views · 131 likes · 0 reposts · 23 replies Open on X →

Mike Smith ✓@mikesmith18719 Aug

@Calendly @gavinpotenza Overall, our goal was to help @Calendly evolve a bit and design a brand that felt peaceful and soothing. There's always a push and pull when you're trying to design something that doesn't feel too designed. It takes a lot of confidence and a hell of a lot 4.7K views · 65 likes · 0 reposts · 2 replies Open on X →

Mike Smith ✓@mikesmith18719 Aug

@Calendly @gavinpotenza Another concept that we kept coming back to was this idea of flexible connection. I set times that work for me, you pick a time that works for you. It’s the definition of flexible. So we landed on what we called a flex bubble (just a more client-friendly 5.1K views · 47 likes · 2 reposts · 1 replies Open on X →

Mike Smith ✓@mikesmith18719 Aug

@Calendly @gavinpotenza When the team started designing out the brand we were super attracted to this idea of patters. They kinda abstractly represented the idea of meetings on a calendar. And like each person you meet—each pattern could be different and dynamic. @gavinpotenza v 7.6K views · 68 likes · 3 reposts · 1 replies Open on X →

Mike Smith ✓@mikesmith18719 Aug

@Calendly For the wordmark, we just wanted to make it feel a little bit less cutesy and give it some harder edges, especially in the Y. When @gavinpotenza showed us his first pass at this wordmark we noticed that when we tracked it in realllllllly tight that the letters looked l 6.6K views · 65 likes · 2 reposts · 1 replies Open on X →

Mike Smith ✓@mikesmith18719 Aug

@Calendly But speaking of the logo, this one was harrrrrrrrrd. They weren't changing the name because of the solid equity they had in it. But that made our job that much harder, because any symbol you put next to the word Calendly just felt wrong if it wasn't a calendar. Which wa 12.2K views · 116 likes · 0 reposts · 8 replies Open on X →

Mike Smith ✓@mikesmith18719 Aug

@Calendly Calendly was coming to us not just for a new logo, but an entirely new positioning. They had finessed and perfected the art of scheduling a meeting, but after 13 years they were like wait, why don't we try to build ALL the tools that businesses need? Scheduling, notet 17.1K views · 125 likes · 3 reposts · 2 replies Open on X →

Mike Smith ✓@mikesmith18719 Aug

@mikesmith187 There’s a new Calendly in town. Watch out 🔥 3.9K views · 73 likes · 1 reposts · 0 replies Open on X →

Mike Smith ✓@mikesmith18719 Aug

🗓️ NEW WORK FOR @Calendly 🗓️ Back when we first started S&D one of the most needless hassles that drove me crazy was the email tennis of scheduling a meeting. A few years ago, we started using Calendly, and it was infinitely better. So when they asked us to work on their brand h 481.8K views · 3.3K likes · 212 reposts · 245 replies Open on X →

Against accounts of the same size

15 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views5 096this account924median for 10K–100K

Reach, %18.36%this account3.62%median for 10K–100K

Engagement, %1.31%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	5 096	924	5.52×
Reach (views ÷ followers)	18.36%	3.62%	5.07×
Engagement rate	1.31%	1.52%	0.86×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3.9K19 Aug

17.1K

12.2K

6.6K

7.6K

5.1K

4.7K

11.1K27 Aug

575

572

1.6K

5K29 Aug

7K30 Aug

2.6K4 Sep

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.89%19 Aug

0.77%

1.04%

1.02%

0.98%

1.42%

1.39%27 Aug

1.74%

0.70%

4.08%

1.63%29 Aug

1.35%30 Aug

1.31%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes61.8%4 274 in total

Reposts3.2%223 in total

Replies4.5%309 in total

Quotes2.1%146 in total

Bookmarks28.3%1 959 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Similar accounts

Frequently asked questions about @mikesmith187

How many followers does @mikesmith187 have?

27 750 followers.

How many posts has @mikesmith187 published?

26 826 posts.

How do posts by @mikesmith187 perform?

Collected posts: 15. Views: 567 443. Likes: 4 274.