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Peter Millar

@petermillar · joined 25 Jun 2009

Discerning luxury apparel, casual sportswear and innovative performance styles.

45 242Followers
1 158Following
7 464Posts total
73.4KViews on collected posts

Against accounts of the same size

11 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views194this account2 747median for 10K–100K
Reach, %0.43%this account8.35%median for 10K–100K
Engagement, %0.34%this account1.45%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1942 7470.07×
Reach (views ÷ followers)0.43%8.35%0.05×
Engagement rate0.34%1.45%0.23×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.9K30 Aug
3.8K31 Aug
38.2K1 Sep
398
1942 Sep
11
27.5K3 Sep
122
47
134 Sep
132

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.40%30 Aug
0.60%31 Aug
1.09%1 Sep
0.25%
1.03%2 Sep
0.00%
0.34%3 Sep
0.00%
0.00%
0.00%4 Sep
0.76%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.45%.

What the audience does

Likes92.0%552 in total
Reposts0.8%5 in total
Replies2.3%14 in total
Quotes0.8%5 in total
Bookmarks4.0%24 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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