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WTO

@wto · Geneva, Switzerland · joined 23 Jul 2010

Official account of the World Trade Organization. You can also follow @OMC_fr en français and @OMC_es en español.

619 610Followers
976Following
33 355Posts total
23.6KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views3 900this account4 505median for 100K–1M
Reach, %0.63%this account1.88%median for 100K–1M
Engagement, %0.59%this account1.48%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post3 9004 5050.87×
Reach (views ÷ followers)0.63%1.88%0.33×
Engagement rate0.59%1.48%0.40×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4.8K2 Sep
3.8K3 Sep
3.9K
7.9K
3.2K5 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.96%2 Sep
0.44%3 Sep
0.59%
0.34%
1.31%5 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.48%.

What the audience does

Likes52.6%91 in total
Reposts34.1%59 in total
Replies2.3%4 in total
Quotes0.6%1 in total
Bookmarks10.4%18 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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